Meta Creative Strategy (Read-Only)

For the ad account the user names, produce a complete creative strategy pass. Default lookback: 30 days. Read-only — no ads built or modified.

If the user didn't name an account, list their connected accounts and ask which one to use.

Section 1 — Winners + losers

• Top 10 ads by ROAS with sufficient spend (≥ $500 / 14d or 100+ purchases)
• Bottom 10 ads by ROAS with sufficient spend
• For each: spend, ROAS, CPA, hook rate (3s view %), hold rate (15s view %), thumbstop rate

Section 2 — Pattern extraction

For the winners, identify common patterns across these dimensions:

• Hook style — pain point / curiosity / social proof / pattern interrupt / UGC opener
• Format — talking-head / product demo / lifestyle / before-after / split-screen
• Angle — value / urgency / aspiration / fear / convenience
• Audience pairing — what audience type does each winner pair best with

Output a short table: Pattern | # of winners using it | Avg ROAS.

Section 3 — Fatigue check on winners

Flag any winner that's showing fatigue signals (frequency > 4, CTR declining > 25% from week 1, CPA creeping up > 25%). These are "still winning but on borrowed time" — first priority to remix.

Section 4 — Test plan

3–5 hypotheses to test next. Each:

• Hypothesis (one sentence)
• What to vary vs control
• Success metric + threshold
• Budget allocation suggestion

Section 5 — Scaling plan

For each healthy winner with strong ROAS:

• Suggest budget headroom (% increase)
• Audience expansion suggestion (broader lookalike, geo expansion, etc.)
• Risk flag (fatigue ceiling, audience saturation)

Section 6 — 12-creative production spec

Concrete spec for 6 static + 6 video creatives. For each:

• Format + dimensions (1:1 / 4:5 / 9:16)
• Hook line (the first 1–3 words on screen)
• Angle + audience pairing
• Reference to which winner pattern it remixes

End with: _Strategy doc — no ads built. Hand this to your creative team or use the launch-campaigns skill to build any of the 12 specs._