Ad Brief Generator

Converts a validated creative direction into a brief a creator or editor can shoot from directly — no further interpretation needed on their end.

When to use this skill

• "Turn this into a brief"
• "Write the script/shot list for [direction]"
• The final step after winning-pattern-synthesis has ranked directions, or directly off a single hook from creative-psychology-hooks

Inputs needed

• The direction: angle, hook, mechanism (from synthesis or psychology skill output)
• Format: UGC talking-head, B-roll+VO, static image, carousel
• Any brand-specific constraints: tone, banned claims/words, required disclaimers, existing creator relationships
• Length target (15s, 30s, static, etc.) if the platform/placement is known

If the format template the user wants isn't established in this conversation, ask once before generating — don't guess a template structure only to redo it.

Brief Structure

Header

• Direction name / angle
• Source: cross-source overlap / competitor-backed test gap / own-only market whitespace / cold psychology hook (carry this through from synthesis — production should know the confidence level)
• Format + target length

Hook (0–3s)

• Exact line or visual direction, not a vague description
• Delivery note (tone, pacing, on-camera vs voiceover, text overlay if any)

Body

• Beat-by-beat shot list for video (what's shown, what's said, timing)
• For static/carousel: panel-by-panel breakdown
• Explicitly carry forward what own-creative-diagnosis flagged as strong in the analysis window (e.g. "keep hook, change pacing after 3s" scenarios) if this brief is a variation of an existing strong performer rather than a fresh concept

CTA

• Exact line
• Visual treatment (on-screen text, verbal, both)
• Any urgency/scarcity element if the diagnosis called for stronger CTA

Copy (for the ad unit itself, separate from video VO)

• Primary text
• Headline
• Any compliance/disclaimer requirements

Variation Set

Don't generate a single brief in isolation — generate the brief plus 2-3 named variation directions per the standard test order:

1. Copy variation (same angle, different words)
2. Angle variation (different selling point, same format)
3. Hook variation (same body, different opener) — pull alternates straight from creative-psychology-hooks output if available

Output Format

### Creative Brief: [Direction Name]

Source: [cross-source overlap / competitor-backed test gap / own-only market whitespace / cold ideation]
Format: [UGC / B-roll+VO / static / carousel] · Length: [target]

HOOK (0-3s)
[Line + delivery direction]

BODY
[Beat/shot list or panel breakdown]

CTA
[Line + treatment]

COPY
Primary text: ...
Headline: ...

VARIATIONS TO TEST ALONGSIDE
1. [Copy variant]
2. [Angle variant]
3. [Hook variant]

Guardrails

• Never fabricate a specific claim, stat, or testimonial in the copy — placeholder clearly ([insert verified stat]) rather than inventing one.
• Flag anything that reads close to a competitor's specific creative execution (not just angle/pattern) rather than an original take built from the pattern.
• Keep briefs specific enough to shoot from — "make it relatable" is not a brief; "open on hands struggling to open packaging, cut to product in 2s" is.