marketing-skills
Skill0 starsChanged 29 days agoApache-2.0View on GitHub
Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.
- Installs packages
19 other projects use a version of this.
Adopted by
Most recently taken up by
- dgoomeez002-afk/claude-skillstheir own version, first seen Oct 20, 2026
- susantedit/claude-skillstheir own version, first seen Oct 20, 2026
- DinakarDbx/claude-skillstheir own version, first seen Oct 15, 2026
- hmzainjamil/claude-skillstheir own version, first seen Oct 9, 2026
- Hassaan146/claude-skillsword for word, first seen Jul 25, 2026
- mahiunfiltered/claude-code-skillsword for word, first seen Jul 8, 2026
Used with
Projects with it also use product-skills, ra-qm-skills and 1 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
zhangzhang-111-iSkillproduct-skills
8 production-ready product skills: product manager toolkit with RICE prioritization, agile product owner, product strategist with OKR cascades, UX researcher, UI design system, competitive teardown, landing page generator, and SaaS scaffolder. Python tools included (all stdlib-only). Works with Claude Code, Codex CLI, and OpenClaw.
Also in 12 projects that use this
- zhangzhang-111-iSkill
ra-qm-skills
12 production-ready regulatory affairs and quality management skills for HealthTech/MedTech: ISO 13485 QMS, MDR 2017/745, FDA 510(k)/PMA, ISO 27001 ISMS, GDPR/DSGVO compliance, risk management (ISO 14971), CAPA, document control, and internal auditing. Python tools included (all stdlib-only). Works with Claude Code, Codex CLI, and OpenClaw.
Also in 12 projects that use this
- +1 more from zhangzhang-111-i
Other versions19 projects use a version of this.
Word for word · 2
- Hassaan146/claude-skills★ 18100% same
- mahiunfiltered/claude-code-skills★ 1100% same
Edited · 0
None found.
Wrote their own version · 17
- ricneves-ai/flowgrammers-skills★ 115same name
- ArogyaReddy/alirezarezvani-claude-skills★ 31same name
- realwigu/claude-skills★ 4same name
- zhangzhang-111-i/claude-skills111★ 3same name
- afaizalam2003/Master-claude-skill★ 2same name
- Hussain-Elfalah/Agentic-Skills★ 2same name
- emiiblesstm-star/claude-skills★ 1same name
- benmoumene/claude-skills★ 0same name
- dgoomeez002-afk/claude-skills★ 0same name
- DinakarDbx/claude-skills★ 0same name
7 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository198 other files it gives its agents.
- a11y-auditSkill
- ab-test-setupSkill
- ad-creativeSkill
- adversarial-reviewerSkill
- aeoSkill
- agent-designerSkill
- agent-protocolSkill
- agent-workflow-designerSkill
- ai-securitySkill
- analytics-trackingSkill
- andreessenSkill
- api-design-reviewerSkill
- api-test-suite-builderSkill
- apple-hig-expertSkill
- app-store-optimizationSkill
- autoresearch-agentSkill
- aws-solution-architectSkill
- azure-cloud-architectSkill
- board-deck-builderSkill
- board-meetingSkill
- book-to-skillSkill
- brand-guidelinesSkill
- browser-automationSkill
- business-growth-skillsSkill
- business-investment-advisorSkill
- campaign-analyticsSkill
- ceo-advisorSkill
- cfo-advisorSkill
- changelog-generatorSkill
- change-managementSkill
- chaos-engineeringSkill
- chief-ai-officer-advisorSkill
- chief-customer-officer-advisorSkill
- chief-data-officer-advisorSkill
- chief-of-staffSkill
- chro-advisorSkill
- churn-preventionSkill
- ci-cd-pipeline-builderSkill
- ciso-advisorSkill
- claude-coachSkill
- cloud-securitySkill
- cmo-advisorSkill
- codebase-onboardingSkill
- code-reviewerSkill
- cold-emailSkill
- company-osSkill
- competitive-intelSkill
- competitive-teardownSkill
- competitor-alternativesSkill
- content-creatorSkill
- content-humanizerSkill
- content-productionSkill
- content-strategySkill
- context-engineSkill
- contract-and-proposal-writerSkill
- copy-editingSkill
- copywritingSkill
- cpo-advisorSkill
- cro-advisorSkill
- cs-onboardSkill
- The first 60 shown.
The file
We split this skill into the rules it gives an agent
5 rules. 0 are common, 2 are distinctive, and 3 are very specific to this project.
0
Common
Most of the 15 edited versions we read keep these.
2
Distinctive
This author's own choices. Worth a look.
3
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 25
First run ever?: Use skills/marketing-context/ to create .claude/product-marketing-context.md.
- Very specific: line 31
All paths are relative to marketing-skill/.
- Distinctive: line 114
All 59 scripts are stdlib-only.
- Very specific: line 119
If .claude/product-marketing-context.md exists, read it before any marketing task.
- Distinctive: line 121
Don't pip-install anything for these tools.
“Common” is measured: kept by at least 6 in 10 of the 15 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Marketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
- First run ever? Use
skills/marketing-context/to create.claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape. - Know your task? Find it in the route table below and load only that skill's
SKILL.md. - Ambiguous request? Load
skills/marketing-ops/— its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task | Skill |
| Capture brand/product context (run first) | skills/marketing-context/ |
| Route a request, plan campaigns, pick channels | skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits | skills/brand-guidelines/ |
Content
| Task | Skill |
| Write blog posts, articles, guides | skills/content-production/ |
| Plan what content to create | skills/content-strategy/ |
| Edit copy (Seven Sweeps) | skills/copy-editing/ |
| Fix AI-sounding content | skills/content-humanizer/ |
| Landing/sales page copy | skills/copywriting/ |
| Headlines, hooks, idea generation | skills/marketing-ideas/ |
| Persuasion frameworks, mental models | skills/marketing-psychology/ |
SEO + AEO
| Task | Skill |
| Traditional SEO audit | skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ |
| Programmatic SEO at scale | skills/programmatic-seo/ |
| Structured data / schema.org | skills/schema-markup/ |
| Site structure, internal linking | skills/site-architecture/ |
CRO (conversion)
| Task | Skill |
| Landing/marketing page conversion | skills/page-cro/ |
| Forms | skills/form-cro/ |
| Signup flow | skills/signup-flow-cro/ |
| Onboarding/activation | skills/onboarding-cro/ |
| Popups/modals | skills/popup-cro/ |
| Paywall/upgrade screens | skills/paywall-upgrade-cro/ |
| A/B test design + sample size | skills/ab-test-setup/ |
Channels
| Task | Skill |
| Email sequences/drips | skills/email-sequence/ |
| Cold outbound email | skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ |
| Ad creative + copy | skills/ad-creative/ |
| Social calendar + management | skills/social-media-manager/ |
| Platform-native social posts | skills/social-content/ |
| X/Twitter growth | skills/x-twitter-growth/ |
| YouTube (data + strategy) | skills/youtube-full/ |
| Video content strategy | video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) | skills/webinar-marketing/ |
| App Store / Play Store (ASO) | skills/app-store-optimization/ |
Growth
| Task | Skill |
| Launches (PH, HN, etc.) | skills/launch-strategy/ |
| Pricing + packaging | skills/pricing-strategy/ |
| Referral programs | skills/referral-program/ |
| Free tools as acquisition | skills/free-tool-strategy/ |
| Churn prevention | skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task | Skill |
| Campaign performance, attribution | skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ |
| Social account analysis | skills/social-media-analyzer/ |
| Competitor/alternatives pages | skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --helpAll 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.mdexists, read it before any marketing task. content-creatoris deprecated — useskills/content-production/.- Don't pip-install anything for these tools.
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
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- It worked
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- It didn't
Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.