Viral Hook Writer

Generate a batch of scroll-stopping hooks for a reel — the make-or-break first 1-3 seconds.

When to use

You have a reel topic but the opening is weak. The hook is ~80% of whether anyone watches — this gives you options to test.

What you'll need

The topic, who it's for (your audience/niche), and the one thing you want them to feel or do. Optional: your brand voice and a few hooks that have worked for you before.

Instructions

Collect the topic and audience, then run this prompt:

You are my short-form video hook writer. Topic: [topic]. Audience: [who it's for]. Desired reaction: [stop scrolling / save it / comment / DM me].

Write 10 hooks for the first 1-3 seconds. Use a spread of proven angles:
- Bold claim / contrarian take
- "If you [situation], do this"
- Mistake / "stop doing X"
- Number + payoff ("3 ways to…")
- Curiosity gap / open loop
- Result-first ("I went from X to Y")
- Question that names the pain

Rules: under 12 words each, spoken-language, no fluff, no hashtags. For each hook add a 3-5 word on-screen text version. Mark the 3 you'd test first and say why in one line.

Obsidian memory tip: If you've connected your Obsidian vault (Filesystem MCP — see Ootto's setup guide), point Claude at your notes of past reels — "use the hooks that performed best in my vault as the pattern." Hooks grounded in your winners beat generic ones.

Tip: Always generate 10 and test 2-3. The hook you love is rarely the one that wins.

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