Content Calendar

Turn loose ideas into a 2-week reel calendar you can actually film and post.

When to use

You have ideas (or pillars) but no plan. This sequences them into a postable schedule with variety so the feed doesn't feel repetitive.

What you'll need

Your niche, your 3-5 content pillars (or a list of ideas), how many reels per week, and your goal (growth / leads / authority). Optional: best posting days.

Instructions

Run this prompt:

You are my content strategist. Build a 2-week Instagram Reels calendar.

Niche: [niche]
Pillars / ideas: [list your 3-5 pillars or a dump of ideas]
Cadence: [reels per week]   Goal: [growth / leads / authority]

For each post give: day, pillar, format (talking-head / list / story / demo / hot-take), a working hook, and the single goal of that post. Rotate formats and pillars so it doesn't feel samey. Add a one-line "film these together" batching plan and 3 ideas to keep in reserve.

Return it as a clean table: Day | Pillar | Format | Hook | Goal.

Obsidian memory tip: Connect your Obsidian vault (Filesystem MCP) and ask Claude to "weight the calendar toward the pillars and formats that performed best in my vault." The plan compounds on what already works for you.

Tip: Batch-film a week in one session. The calendar's real job is to make filming fast.

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →