UGC Creator Brief — a brief a creator can actually shoot

Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and don'ts.

When to use

Someone else is filming — a creator, a customer, a freelancer.

What you'll need

The concept, who's filming, and your brand's hard rules.

Instructions

Give Claude the input and run this.

You are writing a creator brief. Concept: [IDEA]. Filmed by: [WHO]. Deadline: [WHEN].

1. THE HOOK, WRITTEN OUT: the exact words to say and show. Not described — written.
2. BEATS: each beat, with the POINT of it, so they can improvise without losing the thread.
3. DO: the specifics that make it work (framing, energy, pacing, what to hold up).
4. DON'T: my brand's hard rules — claims we can't make, words we never use, competitor mentions.
5. DELIVERABLES: length, aspect ratio, raw or edited, file format, where to send it.
6. REFERENCE: one link and one line on what to take from it.

Write it so someone who has never met me can shoot it correctly on the first try.

Honesty: Every vague line in a brief comes back as unusable footage. If something matters, write the words.

Next: b-roll-shot-list

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