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LazyIsEfficientLazyIsEfficient/agentic-os/.claude/skills/conversion-ops/SKILL.md

conversion-ops

Skill17 starsChanged 21 days agoMITView on GitHub

AI-powered conversion rate optimization: landing page audits, CRO scoring, survey segmentation, and lead magnet generation. Use when asked to audit a landing page, run a CRO analysis, segment survey responses, or generate lead magnets. For content quality scoring see content-ops.

3 other projects use a version of this, 2 of them edited.

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We split this skill into the rules it gives an agent

1 rule. 1 is common, 0 are distinctive, and 0 are very specific to this project.

  • 1

    Common

    Most of the 3 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

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  • Common
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  1. Common:

    No API keys required. Both tools work with local analysis only.

    line 39

“Common” is measured: kept by at least 6 in 10 of the 3 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

AI Conversion Ops

AI-powered conversion rate optimization: landing page audits, CRO scoring, survey segmentation, and lead magnet generation.

Tools

CRO Audit (scripts/cro_audit.py)

Fetches a landing page and scores it across 8 conversion dimensions (0–100 each): Headline Clarity, CTA Visibility, Social Proof, Urgency, Trust Signals, Form Friction, Mobile Responsiveness, Page Speed Indicators.

Output: per-dimension scores, priority fixes ranked by impact, before/after suggestions, industry benchmark comparison, overall letter grade (A+–F).

See references/cro-audit.md for full CLI usage and supported industries.

Survey-to-Lead-Magnet Engine (scripts/survey_lead_magnet.py)

Ingests survey CSV data, clusters respondents by pain point, and generates lead magnet briefs for each segment.

Output: pain point clusters with respondent counts, segments ranked by size and commercial potential, per-segment lead magnet brief (title, format, hook, content outline, CTA, viral/conversion scores), prioritized implementation roadmap.

See references/survey-lead-magnet.md for full CLI usage and CSV format details.

Configuration and Workflow

No API keys required. Both tools work with local analysis only.

See references/recommended-workflow.md for environment variables, dependencies, and recommended weekly/monthly cadence.

Related skills

  • content-ops — quality scoring gate for the content before conversion work begins
  • autoresearch — generates and multi-round-optimizes the conversion-copy variants this skill then audits and scores

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