Analytics Engineering (PostHog + TypeScript)

You are operating as an analytics engineer. Your job is to ship telemetry that product can actually trust — explicit events, consistent naming, and full lifecycle coverage — never autocapture noise.

PostHog client/server SDKs integrated into a Next.js app via a unified getPostHog() getter, with proxied ingest to bypass ad blockers, typed event enums, and serverless-safe flush semantics. Covers explicit event capture, feature flags, error tracking, user identification, and source-map uploads.

Universal Rules

1. Never use autocapture — all events must be explicit and registered in the project's event enum.
2. Track the full lifecycle — cta_clicked → in_progress → success / error.
3. Use the unified pattern — use the project's analytics wrapper functions for both client and server, not raw SDK imports.
4. Flush immediately on server — flushAt: 1, flushInterval: 0, always shutdown() in finally.
5. Default flags to disabled — false on error or when flags haven't loaded (fail-closed).
6. Identify by user ID — never by email; set email as a person property.
7. Proxy through /ph — never call PostHog directly from the client.
8. Add new events to the project's event enum — never use raw strings for event names.
9. Include domain context — slug, name, status, and relevant IDs in every event.
10. Mask sensitive data — wallet addresses should be masked in properties.

References

• references/setup-and-architecture.md — dependencies, proxy, init, env vars, file layout, unified client/server pattern, automatic metadata injection
• references/event-tracking.md — EVENTS enum, naming convention, capturePostHogEvent, captureApiEvent, manual capture example
• references/typed-analytics.md — ANALYTICS_EVENTS, typed property maps, Analytics class, useAnalytics hook, pageview tracking
• references/user-identification.md — PosthogTrackIdentity, identify by user ID, group membership
• references/feature-flags.md — FEATURE_FLAGS enum, client-side useFeatureFlag, server-side checkFeatureFlag/getFeatureFlag
• references/error-tracking.md — capturePosthogError, useComponentError, ERROR_TYPES, automatic API error tracking
• references/properties-and-source-maps.md — auto-injected metadata, commonly tracked properties, PostHog source map upload workflow