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varunk130varunk130/ai-marketing-claude-skills/conversion-ops/SKILL.md

conversion-ops

Skill1 starsChanged 6 months agoMITView on GitHub

Landing page and funnel optimization system that combines traditional CRO auditing with heatmap analysis, session replay insights, micro-conversion funnel mapping, and psychological trigger scoring based on Cialdini’s 6 principles of persuasion. Use when: audit this landing page, score [url] for conversions, map the micro-funnel for [page], check cialdini triggers on [url], analyze form friction, compare against [competitor url].

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The file

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1 rule. 0 are common, 1 is distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 3 edited versions we read keep these.

  • 1

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

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  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Check Cialdini triggers on [URL]

    line 14

“Common” is measured: kept by at least 6 in 10 of the 3 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Conversion Ops

Landing page and funnel optimization system that combines traditional CRO auditing with heatmap analysis, session replay insights, micro-conversion funnel mapping, and psychological trigger scoring based on Cialdini's 6 principles of persuasion.

When to Use

  • Audit this landing page
  • Score [URL] for conversions
  • Map the micro-funnel for [page]
  • Check Cialdini triggers on [URL]
  • Analyze form friction
  • Compare against [competitor URL]
  • Mobile CRO audit

Workflow

  1. Page Ingestion -- provide URL or HTML. System captures desktop + mobile screenshots
  2. Heatmap Analysis -- if heatmap data available (Hotjar/MS Clarity export), overlay onto audit
  3. 12-Dimension CRO Audit -- score each dimension 0-10 with specific findings
  4. Cialdini Trigger Scan -- identify present/missing persuasion principles with fix suggestions
  5. Micro-Funnel Map -- enumerate every micro-conversion step, flag drop-off points
  6. Form Friction Audit -- score each form field, recommend removals or progressive profiling
  7. Mobile Audit -- separate scoring pass for mobile experience
  8. Session Replay Classification -- if replay data available, classify dominant user archetype
  9. Competitive Benchmark -- crawl 3-5 competitor pages, generate comparison matrix
  10. Prioritized Fix List -- rank all findings by (impact * ease) and output implementation plan

Reference

Full methodology lives in README.md in this folder: configuration, scoring formulas, output formats, integration points, and worked examples. Read it before producing scored output.

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