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varunk130varunk130/ai-marketing-claude-skills/finance-ops/SKILL.md

finance-ops

Skill1 starsChanged 6 months agoMITView on GitHub

Marketing finance and unit economics system that goes beyond basic P&L analysis. Use when: calculate ltv by cohort, show cac by channel, what’s our magic number?, payback period for [channel], optimize marketing budget, run scenario analysis.

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SKILL.md

Finance Ops

Marketing finance and unit economics system that goes beyond basic P&L analysis. Builds cohort-based LTV/CAC models, channel-level unit economics, SaaS magic number tracking, payback period calculators, and scenario modeling with sensitivity analysis.

When to Use

  • Calculate LTV by cohort
  • Show CAC by channel
  • What's our magic number?
  • Payback period for [channel]
  • Optimize marketing budget
  • Run scenario analysis
  • How much runway do we have?
  • Monthly finance report

Workflow

  1. Data Ingestion -- import financials (QuickBooks, Stripe, ChartMogul) and marketing spend (ad platforms, CRM)
  2. Cohort Construction -- group customers by acquisition month and channel
  3. LTV Calculation -- plot retention curves, calculate cumulative revenue per cohort over time
  4. CAC Calculation -- total channel spend / customers acquired per channel per month
  5. Unit Economics Dashboard -- LTV:CAC ratio, payback period, magic number per channel
  6. Budget Optimization -- recommend budget reallocation based on channel performance
  7. Scenario Modeling -- generate base/bull/bear projections with variable sensitivity
  8. Burn Rate Analysis -- current runway, breakeven projection, self-funding timeline
  9. Monthly Report -- executive summary with health indicators and recommendations
  10. Quarterly Deep Dive -- cohort comparisons, channel mix evolution, trend analysis

Reference

Full methodology lives in README.md in this folder: configuration, scoring formulas, output formats, integration points, and worked examples. Read it before producing scored output.

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