positioning-and-pitch
Skill0 starsChanged 4 months agoCC-BY-SA-4.0View on GitHub
Framework based on April Dunford''s "Obviously Awesome" and "Sales Pitch". Use this skill whenever the user is discussing how to describe, frame, differentiate, sell, or talk about their product — even if they do not explicitly say "positioning," "pitch," or "messaging." Triggers include: (1) defining or evaluating product positioning using the five-component framework, (2) translating positioning into a compelling pitch for execs, boards, partners, or buyers, (3) choosing a market category strategy that shapes what you build and how you compete, (4) developing differentiated value claims, (5) diagnosing why your product story isn''t landing with customers or stakeholders, (6) aligning teams around a shared positioning narrative and connecting it to roadmap priorities, (7) writing a launch announcement, website headline, or tagline, (8) deciding which features to highlight in marketing copy, demos, or sales decks, (9) responding when a buyer says "you sound like everyone else."
In this repository7 other files it gives its agents.
- continuous-discovery-habitsSkill
- escaping-build-trapSkill
- first-90-daysSkill
- good-strategySkill
- para-methodSkill
- sales-pitchSkill
- working-backwardsSkill
The file
We split this skill into the rules it gives an agent
1 rule. About 0 are common, 1 is distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈1
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
Licensed with conditions — read it at the source. We count its rules but don't quote them. Read them on GitHub.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
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