Repurpose — one asset, ten natives

Repurposing dies when it means shortening: a blog paragraph pasted onto social, an article read to camera. Every platform has its own physics — hook expectations, rhythm, length, CTA culture — and an idea only travels if it is rebuilt for the destination. Extract the ideas first, then write each derivative as if it were born there.

Inputs

• The source asset, pasted or as a file path: $ARGUMENTS
• From marketing-brief.md if present: channels & funnel (which platforms matter and in what order), the voice section, the language bank, and the banned-phrases list.

Do this

1. Mine the idea inventory. List every distinct claim, story, number, method, and contrarian take in the asset. A strong asset carries five to ten; number them.
2. Rank the ideas by standalone strength — does each work without the surrounding context? The best derivative usually comes from an idea buried in the middle, not from the asset's own headline.
3. Map ideas to the set of ten, adapting platforms to the brief's channels:
   • 3 text posts — one story-led, one list-led, one contrarian; fresh hooks, feed rhythm, whitespace.
   • 2 emails — one pure value, one value-then-pitch; subject lines plus full body.
   • 1 carousel outline — slide-by-slide text, one idea per slide, payoff on the final slide.
   • 1 short-video script — spoken lines plus shot notes, 30–45 seconds.
   • 3 shorts hooks — first-three-seconds openers, banked for future videos.
4. Rebuild each derivative from its idea up, in the brief's voice, phrased from the language bank. If a sentence appears in two formats, one of them is not finished. Run weak first lines through /marketing:hook-factory.
5. Match each CTA to platform culture: comment or reply on social, click in email, follow on video. One CTA per derivative.
6. Sequence the drop so channels reinforce rather than repeat — the same idea should not hit the same audience twice inside 48 hours.

Output

All ten derivatives ready to publish, labelled by platform and source idea, plus the drop schedule. Flag any idea strong enough to deserve its own full asset later.

Rules

• Reshape, never shorten. A derivative that reads like an excerpt goes back in the shop.
• One idea per derivative. Cramming the whole asset into a post is how repurposing earned its bad name.
• Facts stay identical across every version — numbers do not drift between formats, and no derivative gains a claim the source cannot back.
• Native register wins: what sounds right in an email sounds strange on social, and both are correct.