repurpose

The marketing repurposing engine. One master → N channel variants in the Notion Content database. Hub-and-spoke, anchored on big-rock content (webinars, talking-head videos, long-form articles).

When to use

Trigger on:

• "Repurpose this [post / video / webinar / transcript]"
• "Turn this into LinkedIn + X variants"
• "Make derivatives of <source>"
• "Spin off variants of this"
• User explicitly types /repurpose [source]

Skip for:

• One-off content generation (call /linkedin-copywriter, /x-copywriter, /launch-video, /video-use directly)
• Editing an already-published piece (no derivative work needed)

Inputs

The source can be:

1. Notion row URL or ID in the Content DB. Read its title, body, pillar, drive assets. The row is the master.
2. Transcript file (.txt, .md, .srt, .vtt). Often produced by /video-use.
3. Video file (.mp4). Run /video-use to transcribe first, then repurpose from the transcript.
4. Pasted text in the prompt.
5. External URL (web article, YouTube, etc.). Fetch + parse.

Plus targets (default: LinkedIn + X). Optional: YouTube short clip, Newsletter, Lead Magnet, Blog (Website).

Workflow

1. Read the source

If Notion row URL → mcp__claude_ai_Notion__notion-fetch with the row ID. Capture: Title, Pillar, Format, page body, Drive Assets, master URL.

If transcript / pasted text → read directly.

If video file → call /video-use to transcribe first, then continue with the transcript.

If external URL → WebFetch to pull the content.

2. Extract key moments

From the source, identify:

• 3 to 5 hooks (sentences or punchy moments that could anchor a post)
• 2 to 3 frameworks or numbered lists (good for carousels + threads)
• 1 to 2 quotable one-liners
• The core insight / argument

These are inputs for the sub-skills. Stay in your voice (refer to the corpora in /linkedin-copywriter and /x-copywriter).

3. Plan the cluster

Tell the user what variants you intend to create and let them prune. Default suggestions by source type are below ("Repurposing patterns").

If the user already specified channels, skip the prompt and proceed.

4. Generate each variant

For each target, call the right sub-skill via the Skill tool, passing the source context:

Pass each sub-skill the source context (Notion row URL or transcript excerpt + the specific hook / framework / insight to anchor on). Capture the draft.

5. Create Notion rows

For each variant, call mcp__claude_ai_Notion__notion-create-pages with the Content DB data source ID <YOUR_NOTION_CONTENT_DB_ID> and a page body starting with the source link.

Per-row properties:

• Title: <topic> · <Channel> (e.g., Outbound stack 3 Wochen · LinkedIn)
• Status: Scripting
• Pillar: same multi-select as master
• Format: per variant (Text / Video / Lead Magnet / Long-form Article)
• Channel: per variant
• Page body: first line = Source: <master row URL or external URL> · then the draft

If a variant has assets (clipped video, generated PDF), upload to the right Drive folder (e.g. <YOUR_DRIVE_VIDEOS_FOLDER>, <YOUR_DRIVE_GRAPHICS_FOLDER>, <YOUR_DRIVE_LEAD_MAGNETS_FOLDER>) and paste the Drive viewUrl into Drive Assets.

6. Report back

One-line summary plus the list of created rows with their Notion URLs. Example:

Created 5 variants from "Outbound stack · webinar". Open the Pipeline
view (Status=Scripting):
- Outbound stack 3 Wochen · LinkedIn      → notion.so/...
- Outbound stack 3 Wochen · LinkedIn (recap) → notion.so/...
- Outbound stack · X thread               → notion.so/...
- Outbound stack · YouTube short          → notion.so/...
- Outbound stack framework · Lead Magnet  → notion.so/...

Repurposing patterns (defaults)

Webinar → cluster

LinkedIn post → cluster

Long-form article → cluster

Lead magnet → cluster

Cluster traceability

No Notion relation between master and derivatives (intentional · dumb-simple by design). Link via convention:

• First line of every derivative's page body: Source: <master URL>
• Pillars match the master (multi-select copied verbatim)

To find a cluster later: search Notion for the master URL string. Or filter rows where Pillar matches and Created Date is within a few days of the master.

If clusters become hard to track, you can add a self-relation on the Content DB later.

Don'ts

• Don't auto-fan to every channel. Suggest the defaults from the patterns table; let the user prune before generation.
• Don't lose the source. Always inject Source: <URL> as the first line of each variant's page body.
• Don't translate verbatim across channels. Each channel has its own register · the sub-skills handle that. Pass them the raw insight, not pre-formatted copy.
• Don't override an existing draft. If the master Notion row already has body content, surface it; don't regenerate from scratch unless the user asks.
• Don't create variants without setting Status = Scripting. They start in review, not scheduled.
• Don't skip the asset upload step. If a variant has a Drive-bound asset (PDF, video clip), upload it before creating the Notion row so the URL goes into Drive Assets at creation time.

See also

• Notion Content DB data source ID: <YOUR_NOTION_CONTENT_DB_ID>
• Sub-skills: /linkedin-copywriter, /x-copywriter, /launch-video, /video-use, /lead-magnet-creator