IG Strategy -- Content strategy and positioning analysis

Key references:

• references/account-baseline.md -- current metrics, content mix, audience data
• references/competitor-framework.md -- competitor landscape, positioning map
• references/content-rules.md -- brand voice, content pillars, banned topics

Phase 1: Account Analysis

Pull live data to establish the current state:

1. Account info: get_user_info for follower count, bio, media count.
2. Recent media: get_user_media for last 30-50 posts.
3. Post insights: get_post_insights for reach, saves, shares per post.
4. Account insights: get_user_insights for follower demographics, reach trends, activity times.

Calculate from the data:

• Average engagement rate (overall and by format)
• Save rate trend (increasing, stable, declining)
• Reach-to-follower ratio trend
• Content type distribution (actual vs baseline targets)
• Posting frequency and consistency score

Load references/account-baseline.md for comparison with historical data.

RULE: All strategic recommendations must be grounded in actual data. Never make recommendations based on assumptions about performance.

Phase 2: Audience Mapping

Build an audience profile from available data and niche knowledge:

Demographics (from API insights if available)

• Age distribution
• Gender split
• Top locations (cities/countries)
• Active hours and days

Psychographics (from content performance patterns)

• What topics get the highest save rate? (indicates what the audience values)
• What topics get the highest share rate? (indicates what they identify with)
• What gets the most comments? (indicates what they have opinions on)
• What gets ignored? (indicates misalignment)

Audience Segments

Define 2-4 audience segments based on the data:

For each segment, note:

• Which current content serves them well
• What content is missing for them
• Their likely position in the customer journey (awareness, consideration, decision)

Phase 3: Content Pillar Review

Compare current content distribution against ideal targets:

Current Distribution (from Phase 1 data)

Count posts per pillar from the last 30 posts and calculate percentages.

Ideal Distribution

Pillar Depth Analysis

For each pillar, assess:

• Topic variety within the pillar (are we repeating the same 3 topics?)
• Format variety within the pillar (is educational always carousels?)
• Performance consistency (is one pillar reliably strong or volatile?)

Phase 4: Gap Identification

Identify underrepresented areas across three dimensions:

Topic Gaps

• Topics relevant to the niche that have never been covered
• Topics covered once but never revisited despite good performance
• Trending topics in the fitness/nutrition space not yet addressed

Format Gaps

• Formats not being used (e.g., no carousels, no collaborative posts)
• Formats underperforming due to execution, not audience disinterest
• New Instagram features not yet adopted (e.g., Threads cross-posting, Remix)

Hook Category Gaps

• Hook patterns from hook-library.md not yet tested
• Over-reliance on one hook category
• Emerging hook trends not yet adopted

Positioning Gap

• What does the account stand for? Is it clear from the last 30 posts?
• Could a new follower understand the value proposition within 9 grid posts?
• Is there a unique angle that differentiates from competitors?

Phase 5: Growth Strategy

Build a phased 30/60/90-day growth strategy:

Days 1-30: Foundation

Focus on quick wins and fixing critical gaps.

• 3-5 specific actions with expected metric impact
• Each action must address a finding from Phases 2-4
• Include: content mix adjustments, hook experiments, posting schedule optimization
• Measurable targets for each action

Days 31-60: Expansion

Build on foundation wins and test new approaches.

• 3-5 strategic initiatives (e.g., series content, collaborations, new pillar)
• Each initiative tied to an audience segment from Phase 2
• Include: format experiments, audience growth tactics, engagement boosters
• Measurable targets for each initiative

Days 61-90: Optimization

Refine based on 60 days of data and scale what works.

• 2-3 scaling decisions (double down on winners, cut losers)
• Long-term positioning adjustments
• Community building and loyalty strategies
• Revenue/conversion optimization (if applicable)

Phase 6: Quality Check

Validate the strategy:

• Every recommendation traces back to a specific data point
• Audience segments are based on actual engagement patterns
• Content pillar targets are realistic given current resources
• Growth targets are ambitious but achievable (not 10x in 30 days)
• Strategy accounts for the account's niche and audience language
• No generic advice (every point is specific to this account)
• Competitor context is included where relevant

Phase 7: Delivery

Output as a structured strategy document:

## Instagram Content Strategy

**Account:** [handle]
**Current Followers:** [count]
**Analysis Period:** [date range]
**Posts Analyzed:** [count]

### Current State Summary
- Engagement Rate: X% (baseline: Y%)
- Best Format: [format] at X% engagement
- Strongest Pillar: [pillar] at X% engagement
- Posting Frequency: X/week

### Audience Profile
[Segment table from Phase 2]

### Content Pillar Rebalancing
[Distribution table from Phase 3]

### Key Gaps Identified
1. [gap with impact assessment]
2. [gap with impact assessment]
3. [gap with impact assessment]

### 30-Day Plan
| Action | Expected Impact | Metric Target | Priority |
|--------|----------------|---------------|----------|

### 60-Day Plan
| Initiative | Expected Impact | Metric Target | Priority |
|------------|----------------|---------------|----------|

### 90-Day Plan
| Strategy | Expected Impact | Metric Target | Priority |
|----------|----------------|---------------|----------|

### Key Metrics to Track
| Metric | Current | 30-Day Target | 90-Day Target |
|--------|---------|---------------|---------------|