IG Affiliate -- Compliant affiliate content creation

Key references:

• references/affiliate-compliance.md -- partner playbooks, disclosure rules, spacing constraints
• references/format-specs.md -- format dimensions, duration limits, text sizing
• references/hook-library.md -- proven hook patterns with performance data
• references/scoring-system.md -- engagement scoring criteria and thresholds

Active Partners: Harvest Republic, Les Mills, InnoNature, Sunday Natural

Phase 1: Partner Selection

1. Load references/affiliate-compliance.md for partner playbooks.
2. Confirm which partner the content is for. If not specified, ask the user.
3. Load the partner-specific playbook section which includes:
   • Product/service to promote
   • Key selling points and approved claims
   • Affiliate link or discount code
   • Commission structure (for internal reference only, never share publicly)
   • Content restrictions (what NOT to say)
   • Past performance data (if available)
4. Verify the partner is on the active partners list. If not, flag to the user.

Phase 2: Content Type Selection

Select from 5 proven affiliate content patterns:

Selection criteria:

• Match the pattern to the product type
• Consider recent content mix (avoid 2 reviews in a row)
• Prioritize patterns with higher save potential for long-term value
• Consider the user's production capacity

Document the selected pattern and reasoning.

Phase 3: Script / Caption Writing

Reel Script (if reel format selected)

Structure:

HOOK (0-3s): [attention-grabbing opener, NOT about the product]
PROBLEM (3-10s): [relatable pain point]
BRIDGE (10-15s): [transition to solution]
PRODUCT (15-40s): [natural integration, personal experience]
PROOF (40-50s): [results, feelings, specific details]
CTA (50-60s): [specific call to action with code/link reference]

Rules:

• Hook must NOT mention the product or brand (pattern interrupt first)
• Product mention comes after value delivery
• Use personal experience language ("Ich nutze...", "Bei mir hat...")
• Never use superlatives that sound like ad copy ("das BESTE Produkt ever")
• Include the discount code verbally AND on screen

Caption

Structure:

Werbung | Anzeige

[Hook line -- same rules as non-affiliate content]

[Personal story or context -- why this product matters to you]

[Product details -- specific, honest, personal]

[Code/link reference]

[CTA -- save for later, share with someone who needs this]

[3-5 niche hashtags]

MANDATORY: "Werbung" or "Anzeige" MUST be the FIRST word in the caption. Not buried. Not at the end. FIRST.

Caption Rules

• Max 300 words
• Personal voice throughout (not brand-speak)
• At least one honest limitation or "not for everyone" qualifier
• Specific results or experiences (not vague "it changed my life")

Phase 4: Legal Compliance Check

German Kennzeichnungspflicht (advertising disclosure) requirements:

Mandatory Elements

• "Werbung" or "Anzeige" at the TOP of the caption (first word)
• If Reel: "Werbung" visible as text overlay in the first 3 seconds
• If Story: "Werbung" or "Anzeige" visible on EVERY slide that shows the product
• If Carousel: "Werbung" on the cover slide AND in the caption

Prohibited

• No health claims that are not scientifically proven
• No before/after images with misleading timeframes
• No claims about curing, treating, or preventing disease
• No "guaranteed results" language
• No fake urgency ("nur noch heute!" unless actually true)

Partner-Specific

• Content matches partner-approved claims only
• Discount code is current and valid
• No competitor mention in the same post

If ANY compliance check fails, revise the content before proceeding.

Phase 5: Scheduling Check

Validate against calendar rules:

1. Max 2 affiliate posts per week. Check the current week's calendar.
2. No consecutive affiliate days. At least 2 non-affiliate posts between affiliate posts.
3. Partner rotation. Same partner max once per week.
4. Cluster avoidance. No more than 4 affiliate posts in any 14-day window.

If a violation is detected, suggest alternative posting dates.

Phase 6: Scoring

Score the affiliate content using scoring-system.md criteria with affiliate-specific adjustments:

Minimum passing score: 7.5 (higher threshold than non-affiliate content because bad affiliate content damages trust disproportionately).

If below 7.5, revise the weakest criteria before delivery.

Phase 7: Delivery

Output format:

## Affiliate Content Brief

**Partner:** [partner name]
**Product:** [product/service]
**Format:** [Reel/Carousel/Story]
**Content Pattern:** [selected pattern]
**Score:** [X.X / 10]
**Discount Code:** [code]

### Compliance Status
- Caption disclosure: OK
- Visual disclosure: OK
- Health claims: OK
- Scheduling: OK -- Suggested date: [date]

### Script / Slide Breakdown
[Full script or slide-by-slide breakdown]

### Caption
[Full caption with Werbung/Anzeige at top]

### Production Notes
- [filming tips, product placement notes]
- [text overlay reminders for "Werbung"]
- [B-roll suggestions]