IG Repurpose -- Cross-platform content repurposing

Key references:

• references/repurpose-playbook.md -- platform-specific rules, adaptation patterns, timing offsets
• references/format-specs.md -- Instagram format specs (source format reference)
• references/content-rules.md -- brand voice baseline for adaptation

Phase 1: Source Analysis

Identify and analyze the Instagram post to repurpose:

1. Post identification: Get the post URL, ID, or description from the user.
2. Content extraction: Document the following from the source post:
   • Format (Reel, Carousel, Single Image, Story)
   • Duration (if video)
   • Caption (full text)
   • Hook (first 3 seconds or cover slide)
   • Core message (one sentence summary)
   • CTA (what action was requested)
   • Performance data (if available: engagement rate, saves, shares)
   • Visual assets list (clips, images, graphics)
3. Repurpose potential assessment:
   • Is the content evergreen or time-sensitive?
   • Is it platform-specific (e.g., uses IG-only features like polls)?
   • Does it contain affiliate content (disclosure rules change per platform)?
   • How well did it perform on Instagram? (high performers repurpose best)
4. Ask the user which target platforms to repurpose for, or suggest based on content type.

Phase 2: Platform Adaptation

Apply platform-specific rules for each target:

TikTok

YouTube Shorts

LinkedIn

Email Newsletter

Blog Post

Phase 3: Format Conversion

For each target platform, specify technical conversion needs:

Video Conversions

• Source aspect ratio > target aspect ratio (crop/reframe if needed)
• Duration adjustments (trim, cut, or extend)
• Audio replacement or retention
• Watermark removal
• Text overlay repositioning (safe zones differ per platform)
• Export settings (resolution, bitrate, format)

Image Conversions

• Resize for platform optimal dimensions
• Text overlay adjustments for readability at platform-native size
• Color profile check (sRGB for web)

Text Conversions

• Caption adaptation (length, tone, structure)
• Hashtag strategy per platform
• CTA adaptation
• SEO optimization (for blog and YouTube)

Phase 4: Voice Adaptation

Adjust the brand voice for each platform while keeping core identity:

Voice Rules Per Platform

• NEVER copy-paste the IG caption to another platform unchanged
• Each platform version must feel native to that platform
• Core message stays the same, delivery changes
• Humor and casual tone scale: TikTok > IG > Newsletter > YouTube > LinkedIn > Blog

Phase 5: Quality Check

For each platform adaptation, verify:

• Format matches platform specifications (aspect ratio, duration, dimensions)
• Hook is adapted for platform-specific consumption patterns
• Tone matches platform expectations (not too casual for LinkedIn, not too formal for TikTok)
• CTA is platform-appropriate
• No Instagram-specific references left ("Link in Bio" on LinkedIn, etc.)
• Affiliate disclosures adapted for platform-specific requirements (if applicable)
• Posting delay schedule is set (IG gets priority)
• No watermarks from source platform

Phase 6: Delivery

Output per-platform briefs:

## Repurpose Brief

**Source Post:** [IG post reference]
**Source Format:** [Reel/Carousel/Image]
**Source Performance:** [engagement rate, saves, shares]
**Target Platforms:** [list]

---

### TikTok Version
**Format:** [video specs]
**Duration:** [adjusted duration]
**Hook:** "[adapted hook]"
**Caption:** "[full adapted caption]"
**Audio:** [original / trending sound suggestion]
**CTA:** "[platform CTA]"
**Post Date:** [date, 24-48h after IG]
**Technical Notes:** [crop, trim, watermark removal]

---

### LinkedIn Version
**Format:** [text + image / video]
**Hook (first 2 lines):** "[adapted hook]"
**Body:** "[full adapted text]"
**CTA:** "[platform CTA]"
**Hashtags:** [list]
**Post Date:** [date, 3-7 days after IG]

---

[Repeat for each target platform]

### Production Checklist
- [ ] Video re-exported at correct specs per platform
- [ ] Watermarks removed
- [ ] Text overlays repositioned for safe zones
- [ ] Captions written and reviewed per platform
- [ ] Posting schedule set with correct delays