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ad-copy-generator

Skill5 starsChanged 17 days agoMITView on GitHub

Writes high-converting ad creative and copy variations for Meta (Facebook and Instagram), TikTok, Google Search, YouTube, and LinkedIn ads using direct-response frameworks, respecting each platform's character limits and policies, and organizes them into an A/B test matrix. Use when the user asks for ad copy, ad creatives, ad scripts, headlines, or paid-social or PPC campaign text.

4 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 3 edited versions we read keep these.

  • 3

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Follow ad policies: no false or unprovable claims, no fake scarcity, no "before/after" images for health or weight, no personal-attribute …

    line 36
  2. Distinctive:

    Use only the proof and numbers the user provides.

    line 37
  3. Distinctive:

    Keep the message consistent with the landing page.

    line 38

“Common” is measured: kept by at least 6 in 10 of the 3 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Ad Copy Generator

Ads that stop the scroll, speak to one person and drive one action.

1. Brief

Product or offer, price, target audience (personas), main pain and desire, proof (reviews, numbers, guarantees), objections, campaign goal (awareness, traffic, leads, sales), platforms, and the landing page URL.

2. Angles (pick 4–6, then write variations for each)

Pain-agitate-solve · Desired outcome · Social proof / testimonial · Us vs them · Objection crusher · Urgency or offer (only if real) · Founder story · "How it works" demo · UGC-style.

3. Platform specs

PlatformOutput per angle
Meta (FB/IG)Primary text: hook in the first 125 characters, short and long version · Headline ≤ 40 characters · Description ≤ 30 characters · CTA button
TikTok / Reels adsA 15–30 second UGC script: hook (0–3s) → problem → product demo → proof → CTA, with on-screen text and shot list
Google Search (RSA)15 headlines of ≤ 30 characters and 4 descriptions of ≤ 90 characters, with the keyword in some headlines and pin suggestions
YouTubeA 6s bumper, plus a 15–30s skippable script with the brand and hook in the first 5 seconds
LinkedInIntro text of ≤ 150 characters to avoid truncation, a headline, and a B2B outcome plus proof

Count the characters and show the count for every limited field.

4. Test matrix

A table of angle × hook × visual concept with a hypothesis and the primary metric (CTR, CPC, CPA, ROAS). Recommend starting with 3–5 creatives per ad set and changing only one variable per test.

Rules

  • Follow ad policies: no false or unprovable claims, no fake scarcity, no "before/after" images for health or weight, no personal-attribute phrasing ("Are you overweight?"), and the required disclaimers for finance or health.
  • Use only the proof and numbers the user provides.
  • Keep the message consistent with the landing page.

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