landing-page-roaster
Skill5 starsChanged 18 days agoMITView on GitHub
Brutally honest but constructive critique of a landing page's copy, UX, design, and conversion. Gives a scored roast plus a prioritized fix list and rewritten headline and CTA options, working from a URL, screenshot, or the page's source code. Use when the user asks to roast, review, critique, or improve the conversion of a landing page, homepage, or pricing page.
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The file
We split this skill into the rules it gives an agent
2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈2
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 14
Ask (or infer) the target audience and the one action the page should drive.
- Distinctive: line 56
If the page source is in the repo, offer to apply the fixes directly in code.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Landing Page Roaster 🔥
Funny enough to share, useful enough to act on.
1. Get the page
- Source code in the repo: read the hero, sections, CTAs, meta tags and images.
- URL: fetch it if a web or browser tool is available. Screenshot: analyse it visually.
- Ask (or infer) the target audience and the one action the page should drive.
2. Score (0–10 each, total out of 100)
| Area | What to judge |
| 5-second test | Can a stranger say what it is, for whom, and why it's better? |
| Headline | Specific outcome vs vague buzzwords ("All-in-one platform for synergy") |
| CTA | One clear primary action, visible above the fold, action verb, low friction |
| Social proof | Real logos, numbers, testimonials with faces/names, placed near CTAs |
| Clarity of offer | Features → benefits; pricing transparency; objections answered (FAQ) |
| Visual hierarchy | Contrast, whitespace, scannability, consistent design |
| Trust | Security, guarantees, contact info, privacy, polish (typos, broken links) |
| Speed & tech | Heavy images, layout shift, missing meta/OG tags, no favicon |
| Mobile | Thumb-friendly CTA, readable text, no horizontal scroll |
| Story / flow | Problem → solution → proof → action |
3. Output
# 🔥 Roast: <site> — 62/100
**The roast (3–5 sharp lines):** witty, specific, never mean about people.
> "Your headline says 'Empower your workflow'. Every SaaS since 2012 says that. What do you actually DO?"
## Scorecard
(table)
## 🧯 Top 5 fixes (highest impact first)
1. Problem → fix → expected impact
## ✍️ Rewrites
- 3 headline options + 3 sub-headlines + 3 CTA labels
## ✅ Quick wins (< 30 min)Rules
- Roast the page, never the person. Every joke must point at a real, fixable issue.
- Be specific: quote the actual copy and name the actual section.
- Base the rewrites on what the product really does. Don't invent features or stats.
- If the page source is in the repo, offer to apply the fixes directly in code.
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