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holaroluwaholaroluwa/outbound-skills/skills/value-prop-lister/SKILL.md

value-prop-lister

Skill0 starsChanged 47 days agoMITView on GitHub

Extract and rank the real value propositions a product delivers, pulled from won-deal notes and actual customer quotes rather than marketing copy. Use when the user has call notes, testimonials, win/loss notes, or reviews and wants to know "what do customers actually value", "what should we lead with", or needs evidence-based value props for cold outreach. Writes ranked, quote-backed value props into outreach-brief.md. Prefer this over inventing benefits whenever real customer evidence exists.

2 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

4 rules. About 0 are common, 3 are distinctive, and 1 is very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈3

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    If the user has none, say so plainly and suggest they pull 3-5 recent customer quotes first.

    line 13
  2. Distinctive:

    Read every piece of evidence and pull the exact phrases where a customer describes a benefit, an outcome, or a relief.

    line 16
  3. Distinctive:

    Keep the single strongest real quote as proof for each.

    line 19
  4. Very specific:

    Write into section 5 (Value propositions) of outreach-brief.md as a ranked list.

    line 22

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Value Prop Lister

The value props that win deals are the ones customers say back to you, not the ones on the homepage. This skill mines real evidence and ranks what actually matters.

Input needed

  • Won-deal notes, call transcripts, testimonials, reviews, or anywhere a customer described the value in their own words.

If the user has none, say so plainly and suggest they pull 3-5 recent customer quotes first. Do not invent value props from thin air; a guessed benefit poisons every email built on it.

Method

  1. Read every piece of evidence and pull the exact phrases where a customer describes a benefit, an outcome, or a relief.
  2. Cluster the phrases into distinct value props. Merge duplicates.
  3. Rank by three things: how often it shows up, how strongly it's said, and how tightly it's tied to money or time.
  4. Keep the single strongest real quote as proof for each.

Output

Write into section 5 (Value propositions) of outreach-brief.md as a ranked list. For each:

  • The value prop in plain language.
  • The evidence: one verbatim customer quote.
  • A line on why it ranks where it does.

Lead with the value prop that has the most and strongest evidence. That is your cold-email opener fuel.

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