Reply Rate Analyser

Low replies are a symptom, not a cause. This skill benchmarks your numbers, points at the specific broken lever, and tells you what to test next.

Input needed

• Sequence performance data, per touch if possible: sent, delivered, open rate, reply rate, positive reply rate, bounce rate.

Method

1. Benchmark against rough cold norms and flag what's off:
   • Bounce above ~3%: a list-quality or sending-health problem.
   • Open rate low (under ~40%): subject line, sender reputation, or deliverability.
   • Opens fine but replies low (under ~2-3%): copy, offer, or targeting.
   • Replies but mostly negative: targeting or offer mismatch.
2. Diagnose per touch, which step leaks and why.
3. Trace the root cause to a single lever: list/targeting, deliverability, subject, body copy, offer, or timing. Name the most likely culprit first.
4. Recommend A/B tests: one variable at a time, each with the specific change and the metric it should move.

Output

• A benchmark read on each metric (good or off, and why).
• The #1 lever to fix, with the reasoning.
• 2-3 concrete A/B tests, each isolating one variable, with its success metric.