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holaroluwaholaroluwa/outbound-skills/skills/competitor-finder/SKILL.md

competitor-finder

Skill0 starsChanged 47 days agoMITView on GitHub

Map the competitive landscape from competitor names and deal notes, what each alternative is strong and weak at, the landmine questions that expose their gaps, and scripts for handling them when a prospect raises them. Use when the user says "who do we compete with", "how do I handle [competitor]", "build a battlecard", or is prepping outreach or calls against known alternatives. Writes the landscape into outreach-brief.md. Always include "do nothing" as a competitor.

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The file

We split this skill into the rules it gives an agent

2 rules. About 0 are common, 1 is distinctive, and 1 is very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈1

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Always include do nothing / status quo as a competitor, because it's the one you lose to most.

    line 21
  2. Very specific:

    Write into section 7 (Competitive landscape) of outreach-brief.md: a block per alternative with the four parts above.

    line 24

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Competitor Finder

Deals are won and lost against alternatives, including "do nothing." This skill maps the real competitive field and arms you with questions and handling, not trash-talk.

Input needed

  • Names of competitors and alternatives, including spreadsheets, in-house builds, and the status quo.
  • Deal notes where competitors came up, won or lost.

Method

For each alternative:

  1. What it's genuinely good at, be honest; pretending it's weak gets you caught.
  2. Where it falls short for your ICP specifically.
  3. A landmine question, a fair question you can plant that makes the prospect notice that gap themselves. That lands harder than you attacking it.
  4. Handling script, a short, calm response for when a prospect says "we're looking at [X]" or "we already use [X]."

Always include do nothing / status quo as a competitor, because it's the one you lose to most.

Output

Write into section 7 (Competitive landscape) of outreach-brief.md: a block per alternative with the four parts above.

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