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ads-meta

Skill1 starsChanged 4 months agoMITView on GitHub

Auditoria completa de 186 pontos em conta Meta Ads (Facebook/Instagram). Use quando o usuario pedir auditoria de conta de anuncios, revisar campanha Meta, "por que meu CPA subiu", diagnostico de trafego pago, checklist de conta, saude da conta de ads, ou /ads-meta. Roda o checklist de references/checklist-186.md por secao, marca OK/FALHA/N-A e entrega plano de correcao priorizado por impacto.

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SKILL.md

/ads-meta — Auditoria de 186 pontos (Meta Ads)

Raio-x completo da conta. Checklist real em references/checklist-186.md (12 secoes, 186 itens).

Inputs

  1. Acesso aos dados: prints do gerenciador, export CSV, ou usuario responde por secao (modo entrevista).
  2. Contexto: nicho, ticket, objetivo (leads/vendas/msg), verba mensal, tempo de conta.
  3. Queixa principal (se houver): CPA alto? CTR caindo? Bloqueios? — prioriza a secao relacionada.

Workflow

1. Triagem (5 min)

Pergunte a queixa. Mapeie pra secao do checklist:

  • CPA subiu -> S7 Orcamento, S3 Publicos, S4 Criativos
  • CTR baixo -> S4 Criativos, S5 Copy
  • Leads ruins -> S6 Oferta/LP, S3 Publicos
  • Conta instavel/bloqueio -> S11 Compliance, S1 Conta
  • "Nao sei o que ta errado" -> auditoria completa em ordem

2. Rodar o checklist

Leia references/checklist-186.md. Para cada item: OK / FALHA / N-A + evidencia de 1 linha. Modo entrevista: pergunte em blocos de 5-8 itens, nao 1 por 1 (poupa o usuario).

3. Entregar o relatorio (SEMPRE nesse formato)

## AUDITORIA META ADS — <conta> (<data>)
### Score: X/186 aplicaveis OK (Y%)
| Secao | OK | FALHA | N/A |
### 🔴 Corrigir AGORA (ate 5 itens — maior impacto em R$)
1. [S#.item] Problema -> Correcao exata -> Impacto esperado
### 🟡 Proximos 7 dias (ate 8 itens)
### 🟢 Otimizacoes de longo prazo
### O que esta BOM (nao mexer)

Regras

  • Nunca marcar OK sem evidencia. Sem dado = perguntar ou N-A.
  • Priorizar por IMPACTO EM DINHEIRO, nao por ordem do checklist.
  • Correcao sempre ACIONAVEL: "aumentar orcamento da CBO X em 20%" e nao "melhorar performance".
  • Max 5 itens no "corrigir agora" — lista de 40 correcoes = paralisia.

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