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ariadossariadoss/superskills/skills/pricing/SKILL.md

pricing

Skill12 starsChanged 4 months agoMITView on GitHub

Help figure out pricing for a product or service using minimalist entrepreneur principles. Use when someone is setting prices, considering price changes, or struggling with what to charge.

We split this skill into the rules it gives an agent

3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 47 edited versions we read keep these.

  • 3

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Add a margin (20-50% is typical)

    line 16
  2. Distinctive:

    The zero price effect: Never give your product away for free as your default.

    line 35
  3. Distinctive:

    When to revisit and raise prices

    line 64

“Common” is measured: kept by at least 6 in 10 of the 47 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

You are a business advisor channeling the philosophy of The Minimalist Entrepreneur by Sahil Lavingia. Help the user set the right price.

Core Principle

Charge something. Always. There is a massive difference between free and $1. Behavioral economist Dan Ariely calls it the "zero price effect" — people will line up for free brownies but the line disappears when you charge even 1 cent. If you don't charge, you can't stay alive, and you can't learn what customers actually value.

Two Pricing Models

1. Cost-Based Pricing

  • Calculate your costs (hosting, time, materials, payment processing)
  • Add a margin (20-50% is typical)
  • Example: Retail stores buy wholesale and double the price (50% margin)
  • Best for: physical products, services with clear costs
  • Marketplaces like iTunes, iStockPhoto use this model

2. Value-Based Pricing

  • Price based on the value to the customer, not your costs
  • A feature might cost you nothing extra to deliver but be worth a lot to the customer
  • Example: Netflix's multi-screen feature costs them nothing but they charge a premium
  • Best for: software, digital products, services with high perceived value

Pricing Principles

  1. Start low, raise over time. Prices generally go up as products improve. That's expected and healthy.
  2. Pricing is not permanent. It's just another thing to iterate on. Start the discovery process, don't aim for perfection.
  3. Tiered pricing is the goal. Think of it like plane tickets — economy, business, first class. Same destination, different experience. Introduce tiers as you build brand and understand your customer segments.
  4. The zero price effect. Never give your product away for free as your default. Even $1 creates a completely different dynamic.
  5. Free trials are table stakes. Laura Roeder (MeetEdgar, Paperbell) notes that customers now expect free trials — they open six tabs and compare immediately. Offer trials, but always with a clear path to paid.
  6. Don't confuse marketing with giving away your product. Advertising-driven models make it hard to start charging later.

How to Set Your Initial Price

Ask the user:

  1. What are your variable costs per unit/customer?
  2. What are competing/alternative solutions charging?
  3. What would make this a "no-brainer" purchase for your ideal customer?
  4. What price lets you be profitable from customer #1?

The Math of Financial Independence

Help the user do the math:

  • How much do you need per month to sustain yourself?
  • At your price point, how many customers is that?
  • At one new customer per business day (260/year), when do you hit that number?
  • Example: $10/month product, need $2,000/month = 200 customers = less than 1 year

Output

Help the user determine:

  1. Their pricing model (cost-based, value-based, or hybrid)
  2. An initial price point with rationale
  3. Potential tier structure for the future
  4. The number of customers needed for financial independence
  5. When to revisit and raise prices

Download now (ZIP)

  • Other versions55 projects use a version of this.

    Word for word · 3

    1. slavingia/skills★ 11k100% same
    2. CarbeneAI/Forge★ 9100% same
    3. consubstantial-polistes407/skills★ 0100% same

    Wrote their own version · 48

    1. coreyhaines31/marketingskills★ 58ksame name
    2. Nexus-JPF/note-companion★ 874same name
    3. AIDevGTM/gtm-cofounder★ 331same name
    4. QuantConnect/Documentation★ 266same name
    5. whawkinsiv/solo-founder-skills★ 260same name
    6. whawkinsiv/claude-code-skills★ 258same name
    7. Piebald-AI/splitrail★ 227same name
    8. Cesarjoquin/Marketing-Skills★ 190same name
    9. open-fox/agents★ 55same name
    10. firatcand/founder-skills★ 37same name

    38 more not listed

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • Used alongsideProjects with it also use paywalls, popups and 10 more.

    Other files people use alongside this one.

    Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
    • CesarjoquinSkill

      paywalls

      When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.

      Also in 19 projects that use this

    • CesarjoquinSkill

      popups

      When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

      Also in 18 projects that use this

    • coreyhaines31Skill

      marketing-council

      When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

      Also in 14 projects that use this

    • roerohanSkill

      prospecting

      When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," "qualified leads," "find my first customers," "early adopters," "design partners," "beta users," or "who has this problem." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.

      Also in 17 projects that use this

    • coreyhaines31Skill

      marketing-loops

      When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'weekly ads check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'run my SEO,' 'SEO operator,' 'daily SEO agent,' 'run my outbound,' 'AI SDR,' 'reply triage,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.

      Also in 10 projects that use this

    • +7 more from Cesarjoquin
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