SEO Audit

Overview

Make every important page crawlable, indexable, understandable and fast. Check the site the way a search engine sees it — the HTML it receives — and fix issues in the code that generates it.

Method

1. List the important pages (home, product, category, articles) and the main search intent of each.
2. See what search engines see: curl -sL <url> (or the build output for static sites). Content rendered only by client-side JavaScript may be missed or delayed.
3. Run the checklist below per page template, not per page.
4. Check site-wide files: robots.txt, sitemap.xml, redirects, canonical domain (www vs non-www, http to https), 404 handling.
5. Report with the contract below, highest impact first.

Checklist

Framework notes: Next.js App Router — metadata / generateMetadata, app/sitemap.ts, app/robots.ts. React SPA — prerender or move to SSR/SSG for pages that must rank.

Output contract

### [High | Medium | Low] Title
- Pages: <URL or template>
- Problem: what search engines see or miss
- Fix: exact tag, file and line, or config

Then: Search Console steps if the site is not verified (verify, submit sitemap, request indexing), and Already good.

Common mistakes

• Auditing the browser view instead of the HTML returned by the server.
• Same title and description on every page.
• Canonical tags pointing to the wrong domain or to a localhost URL.
• Sitemap listing redirected or noindex pages.
• Keyword stuffing instead of writing for the search intent.

Made by Wageesha Tripathi · LinkedIn · Email · More skills