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LukeJMaddenLukeJMadden/Veltrix-skills/skills/content/brand-voice/SKILL.md

brand-voice

Skill1 starsChanged 8 months agoMITView on GitHub

Brand consistency enforcement skill. Use when writing any external-facing content to ensure voice, tone, and style match the brand guidelines.

59 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use brand-discovery, agent-sort and 10 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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The file

We split this skill into the rules it gives an agent

3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 56 edited versions we read keep these.

  • 3

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Before writing, confirm the brand voice:

    line 10
  2. Distinctive:

    Before publishing any content:

    line 31
  3. Distinctive:

    Add your brand's specifics:

    line 50

“Common” is measured: kept by at least 6 in 10 of the 56 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Enforce brand consistency across all content. Every word represents the brand.

Voice Definition Template

Before writing, confirm the brand voice:

VOICE: [adjective], [adjective], [adjective]
TONE: [how it feels]
LANGUAGE: [British/American English]
AVOID: [what the brand never does]
SIGN-OFF: [how content ends]

Example:

VOICE: Authoritative, approachable, slightly irreverent
TONE: Like a knowledgeable friend who's genuinely trying to help
LANGUAGE: British English
AVOID: Corporate jargon, excessive exclamation marks, filler phrases, "In today's fast-paced world"
SIGN-OFF: End with a CTA linking to a specific resource

Consistency Checks

Before publishing any content:

  1. Voice match — does this sound like the brand, or like generic AI?
  2. Forbidden phrases — scan for banned words/patterns
  3. CTA present — does it end with a clear action?
  4. Tone appropriate — matches the channel (LinkedIn = more professional, Twitter = more punchy)
  5. Language — correct English variant (British vs American spelling)

Common AI Voice Problems

These are signs the content needs human editing:

  • "In today's rapidly evolving landscape..." → generic, say something specific
  • "It's important to note that..." → just say the thing
  • "Let's dive in!" → forced enthusiasm
  • Starting with "Absolutely!" or "Great question!" → sycophantic
  • "Hope this helps!" → weak ending, replace with specific CTA
  • Using 10 adjectives when 2 would do → edit for density

Brand-Specific Customisation

Add your brand's specifics:

  • Approved fonts and colours (for visual content)
  • Logo usage rules
  • Photography style (if applicable)
  • Competitor mentions policy
  • Sensitivity topics to avoid

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