brand-voice
Skill2 starsChanged 7 months agoMITView on GitHub
Apply a configured brand voice and tone guide to drafts, rewrites, and edits. Use whenever the user wants text edited to match their team's voice, asks for tone adjustments, or wants drafts brought into compliance with a style guide. Triggers on "rewrite in our voice", "apply our tone", "edit this draft", "make this sound like us", "fix the voice", or any rewrite request where consistency with a brand style is the goal. Always read references/brand-voice.md before making edits, and use this skill rather than free-form rewriting when style consistency matters.
59 other projects use a version of this.
Adopted by
Most recently taken up by
- Insightful-Pipe/content-creative-skillstheir own version, first seen Nov 15, 2026
- Rojios/everything-claude-codetheir own version, first seen Nov 8, 2026
- pankaj-mahaur/Agent-Daemontheir own version, first seen Nov 6, 2026
- ASNNetworks/floh-skillstheir own version, first seen Nov 1, 2026
- MoizIbnYousaf/marketing-clitheir own version, first seen Nov 1, 2026
- RightBlogger/bloggingskillstheir own version, first seen Nov 1, 2026
Used with
Projects with it also use brand-discovery, agent-sort and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
ysyecustSkillbrand-discovery
Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
Also in 6 projects that use this
niloykumarbarmanSkillagent-sort
Build an evidence-backed ECC install plan for a specific repo by sorting skills, commands, rules, hooks, and extras into DAILY vs LIBRARY buckets using parallel repo-aware review passes. Use when ECC should be trimmed to what a project actually needs instead of loading the full bundle.
Also in 14 projects that use this
akachandan1Skillbrand-story
Receipts-based marketing storytelling engine for LinkedIn and X personal-brand, founder, and brand accounts. Use when the user wants to plan social content, write a LinkedIn post or X thread, research what's being said on social platforms before writing, react to a trend, or build a content calendar. Triggers: "brand story", "plan my content", "write a post", "LinkedIn post", "X thread", "tweet", "content calendar", "what should I post", "social listening", "research this topic", "react to this", "post about", "founder content".
Also in 4 projects that use this
TironFoxSkillagent-payment-x402
Add x402 payment execution to AI agents — per-task budgets, spending controls, and non-custodial wallets via MCP tools. Use when agents need to pay for APIs, services, or other agents.
Also in 5 projects that use this
arsalllsSkillnetwork-config-validation
Pre-deployment validation of Cisco IOS/IOS-XE configuration — catching missing saves, mismatched ACLs, overlapping subnets, duplicate IPs, missing route-maps, and dangerous commands before they cause outages.
Also in 5 projects that use this
jgertonSkillbrand-messaging
Build brand messaging using Donald Miller's StoryBrand 7-element BrandScript. Produces BrandScript, tagline, and Neumeier's trueline. Requires positioning to be at least draft status. Triggers when someone needs messaging, a tagline, brand story, or "what should we say" answers.
Also in 4 projects that use this
Other versions59 projects use a version of this.
Word for word · 1
- 0xelitesystem/claude-skills-templates★ 2100% same
Edited · 0
None found.
Wrote their own version · 58
- affaan-m/ECC★ 246ksame name
- HybridAIOne/hybridclaw★ 159same name
- runxhq/runx★ 97same name
- mturac/everything-openai-codex★ 89same name
- mit-network/everything-claude-code★ 76same name
- cofoundy/brand-skills★ 67same name
- jgerton/brand-toolkit★ 64same name
- Fmarzochi/EGC★ 61same name
- ysyecust/everything-claude-code★ 44same name
- MoizIbnYousaf/marketing-cli★ 33same name
48 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository4 other files it gives its agents.
- code-reviewerSkill
- csv-cleanerSkill
- decision-docSkill
- one-pagerSkill
The file
We split this skill into the rules it gives an agent
7 rules. 0 are common, 5 are distinctive, and 2 are very specific to this project.
0
Common
Most of the 55 edited versions we read keep these.
5
Distinctive
This author's own choices. Worth a look.
2
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 12
Read references/brand-voice.md in full before editing anything.
- Distinctive: line 14
Run the rewrite pass below.
- Distinctive: line 21
Check it against the voice attributes in the reference file.
- Distinctive: line 22
Check it against the banned-words list.
- Distinctive: line 23
Check it against the preferred-phrasings list.
- Distinctive: line 40
Default-AI patterns that creep in (em-dashes, "not just X but Y", tricolon abuse)
- Very specific: line 60
If references/brand-voice.md is missing, or contains only the placeholder template with no user content, do not guess at the voice.
“Common” is measured: kept by at least 6 in 10 of the 55 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Brand Voice
Applies a configured voice and tone guide to drafts. The voice itself lives in references/brand-voice.md so it can be customized without touching the skill logic.
Workflow
- Read
references/brand-voice.mdin full before editing anything. - Identify the input: a draft pasted by the user, an uploaded file, or a section of an existing document.
- Run the rewrite pass below.
- Output the rewritten version, then a short audit of what changed.
Rewrite pass
For each paragraph in the input:
- Check it against the voice attributes in the reference file.
- Check it against the banned-words list.
- Check it against the preferred-phrasings list.
- Rewrite if any check fails. Leave alone if all pass.
- Preserve the original meaning and key facts. Only change how it is said.
What to preserve
- Numbers, dates, names, quotes (exact)
- Section structure (headings, ordering, list items)
- Technical accuracy (do not soften precise language into vague language)
- Length within plus or minus 15% unless the user asked for shorter or longer
What to change
- Word choice that violates the banned-words list
- Sentence rhythm that conflicts with the stated voice (e.g., long flowing prose when the voice is "punchy")
- Formality level (casual versus formal)
- Filler and hedging that is not in the voice
- Default-AI patterns that creep in (em-dashes, "not just X but Y", tricolon abuse)
Output format
Render in two parts:
## Rewritten
<the full rewritten text>
## Changes
- <one-line summary of the most important change>
- <next change>
- (up to 5 total)When the reference file is missing or empty
If references/brand-voice.md is missing, or contains only the placeholder template with no user content, do not guess at the voice. Tell the user the reference file needs content first, and offer to interview them with three specific questions:
- What three adjectives describe your voice? (e.g., direct, warm, technical)
- What words or phrases do you ban?
- Paste two sentences in your voice and two that fail.
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
No reviews yet
People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.
- It worked
- Partly
- It didn't
Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.

