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LukeJMaddenLukeJMadden/Veltrix-skills/skills/content/social-media/SKILL.md

social-media

Skill1 starsChanged 8 months agoMITView on GitHub

Multi-platform social media content skill. Use when creating posts, adapting content across platforms, or planning social content.

22 other projects use a version of this.

Adopted by

Most recently taken up by

The file

We split this skill into the rules it gives an agent

3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 17 edited versions we read keep these.

  • 3

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    When adapting one piece of content across platforms:

    line 23
  2. Distinctive:

    Start with the core message (one sentence)

    line 24
  3. Distinctive:

    Never just copy-paste across platforms

    line 27

“Common” is measured: kept by at least 6 in 10 of the 17 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Adapt content for each platform's culture and format. One message, many voices.

Platform Tone Guide

PlatformToneLengthFormat
X/TwitterPunchy, opinionated, concise280 chars max, aim for 200Hook → insight → CTA. Threads for depth.
LinkedInProfessional, thoughtful, personal1300 chars sweet spotPersonal story → business lesson → question
InstagramVisual-first, short captions150 chars caption, detail in carouselLead with the image concept, caption supports
TikTokConversational, hook-first, fast15-60 second scriptFirst 2 seconds must stop the scroll
YouTubeDescriptive, search-optimisedVaries by formatTitle for search, thumbnail for click
ThreadsCasual, discussion-startingShort, conversationalOpinion → invite responses
PinterestAspirational, keyword-richDescription-heavyPin title + description for search
BlueskySimilar to early Twitter cultureShort, authenticNo corporate speak

Cross-Platform Adaptation

When adapting one piece of content across platforms:

  1. Start with the core message (one sentence)
  2. For each platform, ask: "How would a native of this platform say this?"
  3. Adjust: length, tone, format, CTA
  4. Never just copy-paste across platforms

Content Calendar

Weekly rhythm:

  • Mon — Industry insight or hot take
  • Tue — Educational / how-to
  • Wed — Behind the scenes / process
  • Thu — Tool or resource recommendation
  • Fri — Community engagement (question, poll)

Hashtag Strategy

  • Max 3-5 per post (except Instagram: 15-20)
  • Mix: 1 branded + 2 niche + 1-2 trending
  • Research hashtag size: too large = buried, too small = no reach
  • Sweet spot: 10K-500K posts per hashtag

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Your trail

Files you open will collect here, so you can find them again.

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Now do this for your own.

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