Weekly Content Operator

What This Skill Does

Generates a complete week of social media content across all active channels for all three brands. The output is a structured content pack delivered to Google Drive and scheduled into VanX Funnels (GHL) Social Planner.

Output per run:

• 20 B2C posts (Funnel Junkies — Facebook + Instagram)
• 20 B2B posts (VAN Studios — Facebook + LinkedIn)
• 5 Brand posts (ecomm_adventures — Instagram)
• 40+ AI-generated images (8 rotating layout styles)
• Reel/video scripts for video posts
• Google Drive folder with all assets (public link)
• VanX Funnels social planner entries (scheduled or draft)
• Automation log entry posted to the dashboard

Quick Start — Run the Weekly Automation

python3 /home/ubuntu/skills/weekly-content-operator/scripts/weekly_automation.py

The script outputs Google Drive folder links on completion. Deliver these to the user.

Workflow Overview

The weekly automation follows 9 steps in order. Each step is described below with the key decision points.

Step 1: Fetch Dashboard Config

Always start here. Pull live config from the Content Command Centre before generating anything.

Read the full integration guide: /home/ubuntu/skills/weekly-content-operator/references/dashboard-config-integration.md

Key config pulled:

• Enabled channels + post/story counts per channel
• Brand voice per brand (tone, keywords, avoid words, audience, offer, UVP)
• Post type distribution per brand
• Active CTAs per brand and platform
• Active events/promotions (within lead-time window)
• Active day-of-week specials
• Active influencers (for inspiration context in prompts)
• Enabled research sources (RSS/Reddit feeds)
• Global settings (schedule, language, hashtag strategy, AI creativity level)

If the dashboard API is unreachable, fall back to hardcoded defaults (see script).

Step 2: Research Trending Topics

Pull from enabled research sources in the dashboard config. Use RSS feeds and Reddit sources.

Default research sources (if dashboard unavailable):

• RSS: TechCrunch AI, VentureBeat AI, Entrepreneur, Forbes Entrepreneurs, Inc.com, HubSpot Blog, Neil Patel, Social Media Examiner, Affiliate Marketing Blog
• Reddit: r/affiliatemarketing, r/digitalnomad, r/entrepreneur, r/Entrepreneur

Extract 5 B2C trends and 5 B2B trends. Each trend = headline + brief summary.

Design theme rotation: Vary the visual theme each week. Track the last theme used and rotate to the next. Themes: Tech/AI, Lifestyle/Freedom, Results/Proof, Education/Framework, Community/Social.

Step 3: Generate Copy

Read the copy generation patterns before writing any posts: /home/ubuntu/skills/weekly-content-operator/references/copy-generation-patterns.md

Read the content mix calculator to determine how many posts of each type: /home/ubuntu/skills/weekly-content-operator/references/content-mix-calculator.md

Key rules:

• Build the system prompt from dashboard brand voice config (not hardcoded)
• Inject active events/specials into the last N posts per brand
• Include influencer handles as inspiration context (not to copy — to draw style from)
• Use the post type distribution from postTypeConfig table
• Every post must have: hook, caption, CTA (matching dashboard CTA config), hashtags, image prompt

Use map tool to generate all posts in parallel (split by brand, 3 parallel subtasks).

Step 4: Generate AI Images

Read the image generation guide: /home/ubuntu/skills/weekly-content-operator/references/image-generation-guide.md

• Rotate through 8 layout styles (cycle by post index mod 8)
• Use brand colour palettes from the guide
• Use the image_prompt field generated in Step 3
• Generate in parallel using map tool (batches of 10)
• Name files: {brand}_week{XX}_{type}_{seq}.jpg

Step 5: Save Content Files

Write markdown files per brand:

• b2c_content.md — all B2C posts with copy, CTAs, hashtags, image filenames
• b2b_content.md — all B2B posts
• ig_content.md — all Brand/IG posts

Format each post as:

## Post B2C_001 — Educational — Facebook
**Publish:** 2026-05-04 09:00
**Hook:** [hook text]
**Caption:** [full caption]
**CTA:** [cta text] → [url]
**Hashtags:** #tag1 #tag2 ...
**Image:** b2c_week18_educational_001.jpg

Step 6: Create Google Drive Folders

Use gws CLI. Root folder ID: 1mp3KlETTyr-pO88X_4oRxKSfVwLErGJd

Read the gws best practices skill before using gws CLI: /home/ubuntu/skills/gws-best-practices/SKILL.md

Folder structure:

Funnel Junkies (root)
└── Week {XX} — {Month} {Year}
    ├── B2C — Funnel Junkies
    │   └── Images/
    ├── B2B — VAN Studios
    │   └── Images/
    └── Brand — ecomm_adventures
        └── Images/

Step 7: Upload Assets

Upload markdown content files and all generated images to their respective Drive folders. Set public sharing on the week folder after upload.

Step 8: Schedule in VanX Funnels (GHL)

Post to GHL Social Planner via the GHL API. Distribute posts evenly across Monday–Friday of the target week.

GHL Social Planner endpoint:

POST https://services.leadconnectorhq.com/social-media-posting/posts
Authorization: Bearer {GHL_API_KEY}

If GHL API is unavailable or key is not set, save posts as drafts and notify the user.

Step 9: Log the Run

POST to the dashboard automation log endpoint:

POST {DASHBOARD_URL}/api/trpc/scheduled.logRun
Cookie: app_session_id={SCHEDULED_TASK_COOKIE}
Body: {"json": {"status": "success", "totalPosts": 45, "channelsProcessed": 5, "notes": "Week {XX} complete"}}

Scheduled Task Setup

The automation runs every Sunday at 10:00 AM to prepare content for the coming week.

Schedule tool config:

type: cron
cron: 0 0 10 * * 0   (Sunday 10am)
repeat: true
name: Weekly Content Generator

Scheduled task prompt must include:

• Instruction to run python3 /home/ubuntu/skills/weekly-content-operator/scripts/weekly_automation.py
• Dashboard URL for config fetching
• Google Drive root folder ID
• GHL API key env var name
• Dashboard URL for logging the run

Modifying Content Logic

Never hardcode brand voice, CTAs, or post counts in the script. Always pull from the dashboard.

Bundled Resources

• scripts/weekly_automation.py — Core execution engine (research, generation, Drive upload, GHL scheduling)
• references/dashboard-config-integration.md — How to fetch and use live dashboard config
• references/content-mix-calculator.md — Post count distribution and scheduling logic
• references/copy-generation-patterns.md — LLM prompts per post type, hook formulas, quality checklist
• references/image-generation-guide.md — Layout styles, brand palettes, image prompt templates

Common Issues