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creative-strategist

Skill4 starsChanged 6 months agoMITView on GitHub

Turn campaign goals into image concepts, ad angles, and creative test matrices. Create briefs for image generation. Use when new ad creatives are needed, fatigue is detected, or testing new angles.

2 other projects use a version of this.

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We split this skill into the rules it gives an agent

8 rules. About 0 are common, 8 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈8

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    When new ad creatives are needed for a campaign launch.

    line 12
  2. Distinctive:

    When existing creatives show signs of fatigue (high frequency, declining CTR, rising CPL).

    line 13
  3. Distinctive:

    When testing new angles, hooks, or visual concepts.

    line 14
  4. Distinctive:

    When generating briefs for image generation tools or designers.

    line 15
  5. Distinctive:

    Draft the Brief: Create a structured brief for each image concept.

    line 32
  6. Distinctive:

    Ensure visual hierarchy highlights the most important element (usually the hook or offer).

    line 49
  7. Distinctive:

    If the offer is unclear or lacks a strong angle, request clarification before generating briefs.

    line 52
  8. Distinctive:

    If previous creatives failed consistently, request a deeper analysis of the audience or offer before creating more of the same.

    line 53

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Creative Strategist and Image Brief Generator

Purpose

Turn campaign goals into image concepts, ad angles, and creative test matrices. Create briefs for image generation that are built for performance, not just aesthetics.

When to Use This Skill

  • When new ad creatives are needed for a campaign launch.
  • When existing creatives show signs of fatigue (high frequency, declining CTR, rising CPL).
  • When testing new angles, hooks, or visual concepts.
  • When generating briefs for image generation tools or designers.

Inputs Required

  • Campaign objective and target audience.
  • Funnel stage (TOF, MOF, BOF).
  • Offer details and positioning.
  • Desired action (CTA).
  • Any existing performance data on past creatives.

Step-by-Step Workflow

  1. Analyze the Request: Understand the campaign goal, audience, and offer.
  2. Determine Funnel Stage:
    • TOF: Focus on awareness, education, problem agitation, and broad hooks.
    • MOF: Focus on retargeting, overcoming objections, and building trust.
    • BOF: Focus on high intent, direct offers, urgency, and social proof.
  3. Develop Concepts: Brainstorm visual concepts tied to emotional triggers and offer angles.
  4. Draft the Brief: Create a structured brief for each image concept.
  5. Create Test Matrix: Develop variants for split testing (e.g., different headlines, overlays, or background colors).

Output Format

For each image request, produce a brief containing:

  • Creative objective: What the image should achieve.
  • Ideal dimensions: e.g., 1080x1080 for feed, 1080x1920 for stories/reels.
  • Visual concept: Description of the imagery, style, and composition.
  • Text overlay options: Short, punchy text to overlay on the image.
  • Headline options: For the ad copy.
  • Primary text options: For the ad copy.
  • CTA options: The call to action button text.
  • Variants for split testing: Specific elements to test against each other.

Decision Rules

  • Every creative must be tied to a specific audience, funnel stage, and emotional trigger.
  • Prioritize scroll-stopping visuals that fit the market and offer.
  • Ensure visual hierarchy highlights the most important element (usually the hook or offer).

Escalation Rules

  • If the offer is unclear or lacks a strong angle, request clarification before generating briefs.
  • If previous creatives failed consistently, request a deeper analysis of the audience or offer before creating more of the same.

Templates & Resources

  • templates/creative-brief.md: Template for generating image briefs.
  • prompts/image-generation.md: Prompts for AI image generation tools.

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