Daily Growth Operator

Purpose

Run the daily review workflow, keep a prioritized improvement queue, and monitor unresolved issues. Ensure all marketing operations are executed efficiently and effectively.

When to Use This Skill

• When conducting the daily review of active campaigns, ad sets, ads, landing pages, and funnel performance.
• When identifying what changed, what improved, what worsened, and what needs attention.
• When prioritizing tasks for the day (e.g., pausing losing ads, scaling winning ones, testing new creatives).
• When monitoring unresolved issues (e.g., broken tracking, low conversion rates).

Inputs Required

• Daily performance data (spend, impressions, CPM, CTR, CPC, leads, CPL, etc.).
• Downstream funnel data (landing page views, form completions, booked calls, qualified leads).
• Current task list and improvement queue.
• Any unresolved issues from previous days.

Step-by-Step Workflow

1. Review Performance: Analyze daily data for all active campaigns, ad sets, and ads.
2. Identify Changes: Note any significant shifts in performance (e.g., sudden drop in CTR, spike in CPL).
3. Diagnose Issues: Determine the root cause of any problems (e.g., creative fatigue, audience overlap, broken tracking).
4. Prioritize Tasks: Create a prioritized list of actions for the day (e.g., pause losing ads, scale winning ones, test new creatives).
5. Update Queue: Add any new tasks or unresolved issues to the improvement queue.
6. Execute Actions: Implement the prioritized tasks (e.g., pause ads, launch new tests).
7. Monitor Progress: Track the impact of the actions taken and adjust as needed.

Output Format

Provide a structured daily review report containing:

• Performance Summary: High-level overview of daily trends.
• Issues Identified: Any problems or anomalies detected.
• Prioritized Tasks: A list of actions to take today.
• Improvement Queue: A list of tasks for future execution.
• Unresolved Issues: Any ongoing problems that need attention.

Decision Rules

• Always prioritize tasks by highest impact, lowest effort, fastest feedback loop, and strongest expected lift.
• Never ignore unresolved issues; keep them visible until they are resolved.
• Use evidence from performance data to justify all actions.

Escalation Rules

• If a critical issue arises (e.g., broken tracking, sudden drop in conversion rate), escalate immediately to the user.
• If a task requires significant resources or time, request approval before proceeding.

Templates & Resources

• checklists/daily-review.md: Checklist for daily account monitoring.
• automations/task-management.md: Guidelines for managing tasks and the improvement queue.