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Eugenevdm01Eugenevdm01/eugenes-meta-agent/skills/ad-copywriter/SKILL.md

ad-copywriter

Skill4 starsChanged 6 months agoMITView on GitHub

Write primary text, headlines, descriptions, retargeting copy, and conversion-focused variations. Use when creating new ads, refreshing copy, or ensuring message match across the funnel.

2 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

9 rules. About 0 are common, 9 are distinctive, and 0 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈9

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Write primary text, headlines, descriptions, retargeting copy, and conversion-focused variations that match the audience’s awareness level …

    line 9
  2. Distinctive:

    When writing copy for new ad campaigns.

    line 12
  3. Distinctive:

    When refreshing copy for existing campaigns to combat fatigue.

    line 13
  4. Distinctive:

    When creating variations for split testing.

    line 14
  5. Distinctive:

    When ensuring message match between the ad and the landing page.

    line 15
  6. Distinctive:

    Draft Copy: Write primary text, headlines, and descriptions using direct-response structures (e.g., PAS, AIDA, Story-based).

    line 29
  7. Distinctive:

    Never write ads in isolation: Always ensure message match between the ad, headline, landing page, lead form, and follow-up sequence.

    line 41
  8. Distinctive:

    If the landing page copy contradicts the requested ad angle, flag the disconnect before writing the ad.

    line 46
  9. Distinctive:

    If the offer lacks a clear value proposition, request clarification before drafting copy.

    line 47

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Ad Copywriter

Purpose

Write primary text, headlines, descriptions, retargeting copy, and conversion-focused variations that match the audience’s awareness level and intent.

When to Use This Skill

  • When writing copy for new ad campaigns.
  • When refreshing copy for existing campaigns to combat fatigue.
  • When creating variations for split testing.
  • When ensuring message match between the ad and the landing page.

Inputs Required

  • Target audience and their awareness level (Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware).
  • Funnel stage (TOF, MOF, BOF).
  • Offer details, positioning, and unique mechanism.
  • Common objections and pain points.
  • Landing page URL or copy to ensure message match.

Step-by-Step Workflow

  1. Analyze the Audience: Determine their awareness level and primary pain points.
  2. Review the Offer: Understand the value proposition and how it solves the audience's problem.
  3. Check Message Match: Review the landing page to ensure the ad copy aligns with the headline and offer.
  4. Draft Copy: Write primary text, headlines, and descriptions using direct-response structures (e.g., PAS, AIDA, Story-based).
  5. Create Variations: Develop multiple angles (e.g., logical, emotional, urgency-driven) for split testing.

Output Format

Provide a structured copy document containing:

  • Primary Text Options: Long-form, short-form, and bulleted variations.
  • Headline Options: Punchy, benefit-driven, and curiosity-inducing variations.
  • Description Options: Supporting text for the headline.
  • CTA Recommendations: The most appropriate call to action button.
  • Message Match Check: Confirmation that the copy aligns with the landing page.

Decision Rules

  • Never write ads in isolation. Always ensure message match between the ad, headline, landing page, lead form, and follow-up sequence.
  • Copy must match the audience’s awareness level (e.g., don't pitch a product to an unaware audience; educate them first).
  • Address common objections directly in the copy, especially for MOF and BOF campaigns.

Escalation Rules

  • If the landing page copy contradicts the requested ad angle, flag the disconnect before writing the ad.
  • If the offer lacks a clear value proposition, request clarification before drafting copy.

Templates & Resources

  • templates/copy-frameworks.md: Direct-response copywriting frameworks (PAS, AIDA, etc.).
  • templates/ad-copy-doc.md: Template for presenting ad copy options.

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