Tweet Writer Skill

✍️ Правила текста (стиль владельца)

Обязательно:

• Дефис (-) вместо длинного тире (—). ВСЕГДА
• Сильные глаголы, короткие предложения
• Личный опыт, прямота

Запрещено:

• Длинное тире (—) - заменять на дефис (-)
• "Конечно", "Безусловно", "Стоит отметить", "Является"
• Канцелярит и пассивный залог

Полные правила: skills/copywriter/SKILL.md

Overview

This skill helps you write viral, persuasive tweets and threads optimized for X's algorithm. It combines proven copywriting frameworks, viral hook formulas, and real-time research to model your content after successful examples in your niche.

Keywords: twitter, X, tweets, threads, viral content, social media, engagement, hooks, copywriting

Process Workflow

Phase 1: Niche Research (CRITICAL)

Before writing ANY tweet, you MUST research viral examples in the user's specific niche.

Research Steps:

1. Identify the niche/topic — What is the user writing about?
2. Search for viral examples — Use WebSearch to find:
   • "[niche] viral tweet examples"
   • "[niche] twitter thread went viral"
   • "[topic] best performing tweets"
   • site:twitter.com OR site:x.com "[niche keyword]" high engagement
3. Analyze patterns — Extract:
   • Hook styles that worked
   • Content structure
   • Tone and voice
   • Specific numbers/results used
   • CTAs that drove engagement
4. Document insights — Create a brief analysis before writing

Example Research Prompt:

Searching for: "SaaS founder viral tweets"
              "startup advice twitter thread viral"
              "tech entrepreneur best tweets engagement"

Phase 2: Tweet Creation

Use the frameworks below to craft content modeled after successful examples.

The X Algorithm (2026)

Understanding what the algorithm rewards is critical:

Engagement Hierarchy (Most to Least Valuable)

1. Replies — Most weighted signal
2. Quote tweets — High value, shows your content sparks conversation
3. Bookmarks — Strong signal of value
4. Retweets — Amplification signal
5. Likes — Baseline engagement

Time Sensitivity

• First hour is critical — If you don't gain traction in 60 minutes, reach drops significantly
• Peak times: 9-11 AM and 7-9 PM EST weekdays, 9-11 AM weekends
• Fresh content prioritized — X rewards recency

Dwell Time

X tracks how long users spend on your content. Longer = more reach.

• Threads naturally increase dwell time
• Visual content keeps eyes on post longer
• Compelling hooks stop the scroll

Format Boosts

• Native video: Priority over external links
• Images/carousels: 2x engagement vs text-only
• Threads: 3x engagement vs single tweets
• Polls: High participation signals

What to AVOID

• External links: Severely penalized (especially for non-Premium accounts)
• Generic content: No differentiation = no reach
• Asking for engagement: "Like and RT" hurts reach

Hook Formulas (The Most Critical Element)

Your hook determines 80-90% of your tweet's success. You have ~1 second to stop the scroll.

The Bold Statement

"Nobody talks about this, but..."
"Unpopular opinion: [controversial take]"
"Everything you've been told about [X] is wrong."
"[Common belief] is a myth. Here's the truth:"

The Specific Result

"I [specific result] in [specific timeframe]. Here's how:"
"[Number] [achievement] in [timeframe]. The breakdown:"
"From [bad state] to [good state] in [time]. Thread:"

Example: "I grew from 0 to 50K followers in 90 days. Here's the exact playbook:"

The Curiosity Gap

"I found a [adjective] [topic] hack that no one talks about..."
"The one thing [type of person] gets wrong about [topic]"
"Why most people fail at [X] (and how to fix it)"

The Question Hook

"Want to know the real secret to [X]?"
"What if everything you knew about [X] was wrong?"
"Ever wonder why [common frustration]?"

The Story Hook

"3 years ago I was [bad state]. Today I [good state]."
"I almost quit [X]. Then this happened:"
"The story of how I [achievement] (with $0 budget):"

The Pattern Interrupt

"Everyone says [X]. They're wrong."
"Stop doing [common practice]. Do this instead:"
"Delete [common thing]. Here's why:"

The List Promise

"[Number] [things] that will [benefit] (thread):"
"[Number] lessons from [experience/achievement]:"
"The [number] [category] I wish I knew earlier:"

Example: "7 AI tools that saved me 20+ hours last week:"

Tweet Formats That Go Viral

Format 1: The Listicle (Highest Engagement)

Hook: "[Number] [things] that [benefit]:"

1. [Item] — [Brief explanation]
2. [Item] — [Brief explanation]
...
[CTA or summary]

Format 2: The Contrarian Take

Hook: "[Popular belief] is wrong."

Here's why: [2-3 sentences of reasoning]

What actually works: [Your alternative]

Format 3: The Before/After

[Time period] ago: [Bad state]
Today: [Good state]

The difference? [One key insight]

Format 4: The Framework

Hook: "The [Name] Framework for [Result]:"

Step 1: [Action]
Step 2: [Action]
Step 3: [Action]

[Optional: brief expansion on each]

Format 5: The "Fill in the Blank"

"The most underrated skill for _____ is _____."
"If I could only use one tool for [X], it would be _____."

Generates massive replies

Format 6: The Universal Experience

"When you finally [common experience/realization]"
"Why does nobody talk about [shared frustration]?"
"That moment when [relatable situation]"

Thread Structure (7-Tweet Sweet Spot)

Thread Template

Tweet 1 (Hook):

• Most compelling insight or result
• Include specific numbers
• Signal it's a thread: "🧵" or "(thread)"

Tweet 2 (Context):

• Expand on the hook
• Set up why this matters
• Create more curiosity

Tweets 3-6 (Core Value):

• ONE key insight per tweet
• Use numbered formatting (1/, 2/, etc.)
• Add visual breaks every 3-4 tweets (images, charts)
• Each tweet should be valuable standalone

Tweet 7 (Bridge/Summary):

• Summarize key takeaways
• Connect to broader application

Tweet 8 (CTA):

• Ask a question (generates replies)
• Quote your first tweet (drives retweets)
• Direct to profile/newsletter

Thread Writing Rules

1. Each tweet must earn the next click
2. No filler — every word must carry weight
3. Short sentences (under 250 characters per tweet)
4. "Your words should read like a slippery slope"
5. Number your tweets (2/12, 3/12, etc.)

Copywriting Frameworks for Tweets

PAS (Problem → Agitate → Solution)

Most reliable formula for engagement

[Problem]: You're [specific situation]
[Agitate]: And it's costing you [consequence]
[Solution]: Here's what works: [your answer]

AIDA (Attention → Interest → Desire → Action)

Best for promotional content

[Attention]: Hook that stops scroll
[Interest]: "Here's what most people don't realize..."
[Desire]: "Imagine if you could [benefit]"
[Action]: "DM me [X] to get started"

BAB (Before → After → Bridge)

Best for transformation stories

[Before]: I was [bad state]
[After]: Now I'm [good state]
[Bridge]: The difference? [Your insight/solution]

Persuasion Principles

Apply these to make any tweet more compelling:

Specificity — "23% increase" beats "big increase"

• Numbers add credibility
• Specific timeframes add urgency
• Details make claims believable

Social Proof — "500+ customers" beats "many customers"

• Results from real people
• Numbers of users/followers
• Recognizable names/brands

Curiosity Gap — Create information asymmetry

• Hint at valuable info without revealing all
• Promise specific outcomes
• Use "Here's what most people miss..."

Controversy — Challenge existing beliefs

• "Popular opinion is wrong"
• Contrarian takes get engagement
• Avoid offensive — aim for thought-provoking

Relatability — Shared experiences resonate

• "When you realize..."
• Universal frustrations
• Common journey points

Growth Hacks

The 30-Day Subtopic Strategy

Pick ONE narrow subtopic in your niche. Post about ONLY that for 30 days straight.

Example: If you're in marketing, focus solely on "email subject lines" for a month.

Result: X's algorithm categorizes you as the authority on that subtopic.

The Reply Strategy

Focus on generating replies over likes/retweets.

• Ask questions
• Create fill-in-the-blank tweets
• Post "hot takes" that invite discussion
• Algorithm sees you as a conversation starter

The Engagement Window

• Post 3-5 times daily
• Engage with 20+ accounts daily (meaningful replies)
• Reply to comments on your posts within first hour

The 80/20 Rule

• 80% pure value (no promotion)
• 20% promotional content
• Value-first builds trust that converts

Tweet Length Guidelines

• Single tweets: Under 110 characters perform best
• Thread tweets: Under 250 characters each
• Why short works: Easy to scan, room for quote tweets, mobile-optimized

Common Pitfalls to Avoid

Too Generic — "Tips for success" → "3 cold email templates that got me 10 meetings this week"

No Hook — Starting with context instead of impact

Asking for Engagement — "Like and RT!" hurts reach

External Links in Main Tweet — Put links in replies instead

No Specific Numbers — "I grew fast" vs "I grew 12,847 followers in 63 days"

Too Salesy — Value ratio too low, feels promotional

No CTA — Thread ends with no clear next step

Execution Checklist

Before posting, verify:

• Hook stops the scroll (bold/specific/curious)
• First 7 words earn the rest of the tweet
• Specific numbers included where relevant
• Under character limit (110 for single, 250 for thread tweets)
• No external links in main tweet
• Clear CTA or engagement driver
• Posted during peak hours
• Ready to engage with replies in first hour

How to Use This Skill

When a user asks for help writing tweets:

1. Ask for context:
   • What niche/topic?
   • What's the goal? (engagement, followers, conversions)
   • What's the key message/insight?
   • Any specific results/numbers to include?
2. Research phase (USE WebSearch):
   • Search for viral examples in their niche
   • Identify successful patterns
   • Note specific hooks and structures that worked
3. Draft options:
   • Provide 2-3 hook variations
   • Use appropriate framework (PAS, AIDA, etc.)
   • Include specific numbers where possible
4. Optimize:
   • Check character count
   • Strengthen hook
   • Add engagement driver/CTA
5. Provide variations:
   • Single tweet version
   • Thread version (if appropriate)
   • Alternative hooks to test

Integration with Other Skills

Tweet Writer works with:

• Brand Voice — Ensure tweets match your brand personality
• Direct Response Copy — Apply persuasion principles
• Content Atomizer — Turn one tweet into multiple formats
• SEO Content — Repurpose blog content into threads

Research Sources & Further Reading

Algorithm insights: SocialBee, Tweet Archivist Hook formulas: Ship 30 for 30 Thread templates: Typefully, Legiit Copywriting frameworks: Buffer, Metricool