GEO Monthly Delta Report Generator

Purpose

The best client-retention tool a GEO agency has: show clients exactly what improved since they started working with you. Every point gained on the GEO score is proof of value. This skill generates the "here's your progress" report.

Commands

/geo compare <domain>
/geo compare <baseline-file> <current-file>
/geo compare meridianlegal.com.au --month march-2026

Examples:

/geo compare meridianlegal.com.au
/geo compare ~/.geo-prospects/audits/meridianlegal.com.au-2026-01-15.md ~/.geo-prospects/audits/meridianlegal.com.au-2026-03-12.md

Workflow

Step 1: Find Audit Files

If only domain is provided:

1. Look in ~/.geo-prospects/audits/ for files matching <domain>-*.md
2. Sort by date
3. Use oldest as baseline, newest as current
4. If only one file exists: use it as baseline, run a fresh quick audit as current
5. If no files exist: suggest running /geo prospect audit <domain> first

Step 2: Parse Both Audits

Extract from each audit file:

• Overall GEO Score
• Per-category scores (6 categories)
• Per-platform scores (5 platforms)
• AI crawler status (14 crawlers)
• Critical issues list
• Action items list with status

Step 3: Calculate Deltas

For each metric:

• Delta = Current - Baseline
• Trend = ▲ (improved), ▼ (declined), ── (unchanged)
• Color coding in report: green (+), red (-), gray (=)

Step 4: Generate Monthly Report

Output to ~/.geo-prospects/reports/<domain>-monthly-<date>.md

Report Template

Generate the following document:

# GEO Monthly Progress Report
## [COMPANY NAME]: [MONTH YEAR]

**Reporting period:** [BASELINE DATE] → [CURRENT DATE]
**Prepared by:** [AGENCY NAME]
**Report reference:** GEO-MONTHLY-[DOMAIN]-[YYMMDD]

---

## Executive Summary

[2-3 sentences: What improved, what's the trend, what to focus on next month.]

Example: "Meridian Legal's GEO Score improved from 32 to 44 this month (+12 points),
placing the site firmly in the 'Below Average' tier and on track to reach 'Moderate'
by May. The biggest wins were AI crawler access (+3 crawlers now allowed) and schema
implementation (+Organization and LocalBusiness schemas live). Next month's focus is
content citability, the highest-weighted remaining gap."

---

## GEO Score Progress

OVERALL GEO SCORE

Baseline [▓▓▓▓░░░░░░░░░░░░░░░░] 32/100 (Critical) Current [▓▓▓▓▓▓▓▓░░░░░░░░░░░░] 44/100 (Below Average) Change ▲ +12 points (+37.5%)

Target: 65/100 by Month 6 (on track ✓)

---

## Score Breakdown: Before vs. After

| Category | Baseline | Current | Change | Trend |
|----------|---------|---------|--------|-------|
| AI Citability & Visibility | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Brand Authority Signals | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Content Quality & E-E-A-T | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Technical Foundations | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Structured Data | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Platform Optimization | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| **TOTAL** | **[X]/100** | **[X]/100** | **[+/-X]** | **[▲/▼]** |

---

## Platform Readiness: Before vs. After

| AI Platform | Baseline | Current | Change |
|-------------|---------|---------|--------|
| Google AI Overviews | [X]/100 | [X]/100 | [+/-X] |
| ChatGPT Web Search | [X]/100 | [X]/100 | [+/-X] |
| Perplexity AI | [X]/100 | [X]/100 | [+/-X] |
| Google Gemini | [X]/100 | [X]/100 | [+/-X] |
| Bing Copilot | [X]/100 | [X]/100 | [+/-X] |

---

## AI Crawler Access Changes

| Crawler | Baseline | Current | Change |
|---------|---------|---------|--------|
| GPTBot (ChatGPT) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| ClaudeBot (Anthropic) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| PerplexityBot | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| Google-Extended (Gemini) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| Bingbot | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |

[Show only crawlers that changed, or all if few crawlers.]

---

## Action Plan Progress

### Quick Wins: Status Update

| # | Action | Assigned | Status | Impact |
|---|--------|---------|--------|--------|
| 1 | Allow all AI crawlers in robots.txt | Client dev | ✅ Done | +3 crawlers |
| 2 | Add Organization schema to homepage | Client dev | ✅ Done | Schema score +15 |
| 3 | Create llms.txt | Agency | ✅ Done | AI visibility +8 |
| 4 | Add author bylines to all articles | Client content | 🔄 In Progress | n/a |
| 5 | Fix meta descriptions (47 pages missing) | Client dev | ❌ Not started | n/a |

**Quick wins completed: [X]/[Y] ([%])**

### Medium-Term: Status Update

| # | Action | Target Month | Status |
|---|--------|-------------|--------|
| 1 | Rewrite top 10 pages with Q&A structure | Month 2 | 🔄 3/10 done |
| 2 | E-E-A-T: Create author pages | Month 2 | ❌ Not started |
| 3 | Register Bing Webmaster Tools | Month 1 | ✅ Done |
| 4 | Implement IndexNow | Month 2 | 🔄 In Progress |

### Strategic: Status Update

| # | Action | Target | Status |
|---|--------|--------|--------|
| 1 | Wikipedia entity creation | Month 4 | 📋 Planned |
| 2 | YouTube channel launch | Month 3 | 📋 Planned |
| 3 | Reddit presence (industry subs) | Month 3 | 📋 Planned |

---

## This Month's Wins

> Use this section to celebrate; clients need to see the value clearly.

✅ **[WIN 1]:** [Specific, tangible result, e.g., "GPTBot and ClaudeBot are now allowed. ChatGPT can now crawl and cite your content."]
✅ **[WIN 2]:** [e.g., "Organization schema implemented on homepage. Your brand entity is now machine-readable."]
✅ **[WIN 3]:** [e.g., "llms.txt created and deployed at meridianlegal.com.au/llms.txt, one of only ~12% of sites in your industry to have this."]

---

## New Issues Discovered

> Issues found in current audit that weren't in baseline.

⚠️ **[ISSUE 1]:** [What it is, what it means, how we'll fix it]
⚠️ **[ISSUE 2]:** [What it is, what it means, how we'll fix it]

---

## Next Month Focus

### Priority Actions for [NEXT MONTH]:

| Priority | Action | Owner | Expected Impact |
|----------|--------|-------|----------------|
| 1 | [Highest ROI action] | [Agency/Client] | +[X] GEO points |
| 2 | [Second priority] | [Agency/Client] | +[X] GEO points |
| 3 | [Third priority] | [Agency/Client] | +[X] GEO points |

**Target GEO Score next month:** [CURRENT + estimated gain]/100

---

## 6-Month Trajectory

| Month | Date | Score | Delta | Key Achievement |
|-------|------|-------|-------|----------------|
| Baseline | [Date] | [Score] | n/a | Initial audit |
| Month 1 | [Date] | [Score] | [+X] | Quick wins implemented |
| Month 2 | [Date] | [Score] | [+X] | *Current month* |
| Month 3 | [Date] | n/a | n/a | Content citability |
| Month 4 | n/a | n/a | n/a | Brand authority |
| Month 5 | n/a | n/a | n/a | Strategic initiatives |
| Month 6 | n/a | **Target: [X]** | n/a | Full review |

[Only fill rows that have happened. Show projected rows as "n/a"]

---

## Estimated Business Impact

Based on the [X]-point improvement this month:

- **AI citation likelihood:** Increased by approximately [X]%
- **Crawlers with access:** [X]/14 → [Y]/14 (better coverage on [platforms])
- **Estimated monthly AI-referred traffic improvement:** +[X]% (conservative)
- **Traffic value at current conversion rates:** +A$[X]/month in organic value

*Note: Full traffic impact from GEO changes typically takes 4-8 weeks to materialize
as AI platforms re-index and update their knowledge bases.*

---

*GEO Monthly Report: [COMPANY NAME], [DATE]*
*Questions or comments? [CONTACT EMAIL]*

Delta Calculation Logic

When parsing two audit files, look for these patterns:

Score markers to extract:
- "GEO Score: XX/100"
- "Overall Score: XX"
- "AI Citability: XX/100"
- "Brand Authority: XX/100"
- "Technical: XX/100"
- "Schema: XX/100"
- "Platform: XX/100"
- "Content: XX/100"
- "GPTBot: Allowed/Blocked"
- "ClaudeBot: Allowed/Blocked"

If exact scores are not found in audit files, use contextual analysis of the written findings to estimate approximate scores based on issues described.

Trend Interpretation

A decline is not necessarily bad. It can mean new issues were discovered in the fresh audit that weren't visible before. Frame declines as "newly discovered opportunities."

Output

1. Save report to ~/.geo-prospects/reports/<domain>-monthly-<YYYY-MM>.md
2. Print confirmation with key stats:

   ✓ Monthly report generated: ~/.geo-prospects/reports/meridianlegal.com.au-monthly-2026-03.md
   
   SUMMARY:
   GEO Score: 32 → 44 (+12 points) ▲
   Quick wins completed: 3/5 (60%)
   New issues found: 2 (minor)
   On track for Month 6 target: YES (65/100)

3. Suggest next action: "Share with client or run /geo report-pdf for a visual version"