Audit and improve web accessibility following WCAG 2.2 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible".
Apply modern web development best practices for security, compatibility, and code quality. Use when asked to "apply best practices", "security audit", "modernize code", "code quality review", or "check for vulnerabilities".
Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: ads, PPC, paid advertising, Google Ads, Meta Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Bing Ads, ad audit, campaign audit, ROAS, conversion tracking, creative fatigue, bid strategy, brand DNA, generate ads, create campaign, product photography, ad creative generation.
Paid advertising audit and optimization across Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft Ads. 186 weighted audit checks with 12 sub-skills and 11 industry templates.
Deep-dive usability evaluation of specific user tasks. Simulates novice user cognition step-by-step to identify learnability issues, unclear actions, and points of confusion.
Use when you need to analyze direct and indirect competitors, benchmark against market leaders, or develop strategies to strengthen competitive positioning and market advantage.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Composition patterns for building flexible, maintainable React components. Avoid boolean prop proliferation by using compound components, lifting state, and composing internals. These patterns make codebases easier for both humans and…
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
Optimize Core Web Vitals (LCP, INP, CLS) for better page experience and search ranking. Use when asked to "improve Core Web Vitals", "fix LCP", "reduce CLS", "optimize INP", "page experience optimization", or "fix layout shifts".
AUTOMATIC ACTIVATION: Use this skill whenever generating content for social media platforms including Reddit posts, Twitter/X threads, LinkedIn posts, YouTube videos/comments, TikTok scripts, Instagram posts/reels, email subject lines, blog titles, or any content intended for public engagement. Also triggers on: "make this viral", "social media post", "catchy headline", "hook", "engagement", "shareable", "go viral", "attention-grabbing", "clickable", "scroll-stopping", "title ideas", "hot take", "more engaging", "subreddit", "thread". Apply to any AI-generated content facing public audience or hostile perception.
A folder with a SKILL.md file: a name, a description of when to use it, and instructions. Claude loads a skill only when the task matches its description.
How do I use one I find here?
Copy the folder into your project's .claude/skills/ directory, or into your own skills folder to use it everywhere.
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