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prospect-research

Skill4 starsChanged 8 months agoMITView on GitHub

Analyze a prospect's website and product to understand what they sell, who they sell to, and what buying triggers exist. First step of the outreach pipeline.

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SKILL.md

Prospect Research

Analyze a prospect's product and market position to inform outreach strategy.

When to Activate

  • User provides a company website URL for research
  • Starting a new outreach campaign for a client
  • Part of the /outreach pipeline (Step 1)

Process

Step 1: Website Analysis

Visit the prospect's website and extract:

  • What problem do they solve?
  • What is their solution?
  • Who is their ideal customer?
  • What are their key value propositions?

Step 2: Buyer Profile

Identify:

  • Decision maker titles (who buys this?)
  • Company types that need this
  • Buying situations (when do they buy?)

Step 3: Buying Triggers

Find 3-5 observable signals that indicate a company needs this product NOW:

  • Job postings (hiring for roles the product replaces/supports)
  • Funding rounds (budget available for new tools)
  • Leadership changes (new leader reviewing tech stack)
  • Regulatory changes (compliance deadlines)
  • Growth signals (team expansion, new markets)

Step 4: Existential Data Point (EDP)

Identify the ONE data point that proves a prospect needs this product right now. This is the strongest buying signal.

Examples:

  • For a CRM: "Job posting for Salesforce admin" (means CRM is complex enough to need dedicated admin)
  • For recruiting tool: "10+ open roles on careers page" (actively struggling with hiring volume)
  • For security tool: "SOC 2 certification mentioned on website" (compliance-driven buying)

Step 5: Output

See PRODUCT-PROFILE.md for the output template.

Save to: workspace/outreach/{date} - {client}/product-profile.md

Related Skills

  • buyer-tiering - Next step: segment prospects by urgency
  • campaign-strategy - Final step: write email sequences

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  • Other versions7 projects use a version of this.

    Word for word · 0

    None found.

    Edited · 0

    None found.

    Wrote their own version · 7

    1. GTMify/aigtm★ 25same name
    2. scayver/marketing-skills★ 8same name
    3. koinod/koino-skills★ 7same name
    4. aya-taleb/biz-boost-skills★ 1same name
    5. burnoutscript/sales-skills★ 0same name
    6. koinod/skills★ 0same name
    7. LucasKSJang/automation_v2★ 0same name

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • Used alongsideProjects with it also use roi-calculator and cold-email.

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  • In this repository7 other files it gives its agents.

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