riccardovandrariccardovandra/forge-gtm/.claude/skills/campaign-strategy/SKILL.md

campaign-strategy

Skill4 starsChanged 8 months agoMITView on GitHub

Generate cold email sequences from product profiles and tier definitions. Supports standard (angle-based) and tier-based (situation messaging) modes.

We split this skill into the rules it gives an agent

6 rules. 0 are common, 6 are distinctive, and 0 are very specific to this project.

0
Common
Most of the 7 edited versions we read keep these.
6
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.

Common
Distinctive
Very specific

Distinctive:
Create high-converting cold email sequences.
line 8
Distinctive:
After buyer tiering produces tier definitions
line 13
Distinctive:
Use when you have a business document, case study, or offer description.
line 20
Distinctive:
Use when you have a product profile + tier definitions from the outreach pipeline.
line 30
Distinctive:
All sequences follow the same structure:
line 39
Distinctive:
Check against BANNED.md before finalizing.
line 65

“Common” is measured: kept by at least 6 in 10 of the 7 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.

Files

SKILL.md

Campaign Strategy

Create high-converting cold email sequences.

When to Activate

User asks to "write emails", "create a sequence", "build a campaign"
After buyer tiering produces tier definitions
Part of the /outreach pipeline (Step 3)

Two Modes

Standard Mode

Use when you have a business document, case study, or offer description. Generate sequences based on messaging angles.

Angles:

Case study: Lead with a specific customer result
Pain/poke: Lead with a problem they're likely experiencing
Direct offer: Lead with what you do and why it matters
Trigger-based: Lead with a specific event or signal

Tier-Based Mode (PVP)

Use when you have a product profile + tier definitions from the outreach pipeline. Each tier gets its own sequence with different messaging.

Structure per tier:

Hook: Describe THEIR situation (not your offer)
Value: Something you deliver IN the email (not teased)
Bridge: A question that flows naturally from the value

Email Structure

All sequences follow the same structure:

Thread 1 (Days 0-3):
  Email 1.1 - Subject (3-4 words) + main message
  Email 1.2 - Empty subject (auto-threads) + follow-up

Thread 2 (Days 7-10):
  Email 2.1 - New subject (3-4 words) + different angle
  Email 2.2 - Empty subject (auto-threads) + soft referral

Process

Step 1: Load Context

Read:

Client's offer (workspace/clients/{client}/offer.md)
Product profile (if tier-based mode)
Tier definitions (if tier-based mode)
Output style rules (.claude/output-styles/outreach.md)

Step 2: Generate Sequences

See SEQUENCE-GENERATOR.md for generation rules.

Check against BANNED.md before finalizing.

Step 3: Review Checkpoint

STOP before sending. Present the sequences for human review:

Review checklist:
Under 75 words per email
Clear "why you, why now?" in email 1.1
Specific numbers (3.72x not "significant improvement")
No banned patterns
Soft CTAs (question format)
Two distinct threads with different angles
Approve or request changes?

Step 4: Output

Save to:

workspace/outreach/{date} - {client}/tier-{N}/campaign-sequence.md

Or for standard mode:

workspace/clients/{client}/campaigns/{campaign}/email-sequence.md

Related Skills

prospect-research - Step 1 of outreach pipeline
buyer-tiering - Step 2 of outreach pipeline
list-builder - Build lists to send sequences to

Download now (ZIP)

Other versions7 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 7
growthenginenowoslawski/coldoutboundskills★ 759same name
Othmane-Khadri/YALC-the-GTM-operating-system★ 298same name
okou-ai/okou-skills★ 81same name
vm0-ai/vm0-skills★ 81same name
spotify/ads-agentic-tools★ 20same name
Ken-Technology/cold-email-skills★ 4same name
automatewithuday/GTM-Skills★ 1same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository7 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- buyer-tieringSkill
- email-infra-checkSkill
- list-builderSkill
- outbound-reportSkill
- proposal-builderSkill
- prospect-researchSkill

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