fb-post

One tool lives here and it runs:

python3 post.py post.txt
python3 post.py post.txt --keywords "home bakery,birthday cakes"
python3 post.py caption.txt --reel           # shorter length budget for video captions

It prints the post the way a phone prints it: about the first 150 characters in a box, everything else behind See more. Desktop shows about 477. Read the box before you read anything else you wrote.

First, decide which job this post has

Job A: the media already hooked them. A Reel or a strong photo carries the hook. The text's job is context, the ask, and the words people search. Keep it short; 40-150 characters often wins.

Job B: the text is the content. A text post, a story, an opinion, a Group post. Line one is the hook and works like a Reel hook: concrete, short, cut at a cliff rather than mid-clause. This is where Facebook still rewards longer writing, if each paragraph earns the next.

Say which job you're writing.

The shape

Line 1      fits the ~150-char mobile window. Job A: context + ask.
            Job B: the hook. Never a greeting, a hashtag or "We are pleased".
Body        short paragraphs, one blank line between each.
The ask     one. A question only you could ask, a message, a booking. One.
Hashtags    0-3, or none. They label; they do not distribute on Facebook.

Links, honestly

• Link posts usually reach fewer people than native posts, because they send people off Facebook.
• Since December 2025 Meta has been testing a limit of two link posts a month for some Pages and professional-mode profiles without Meta Verified. Links in comments, affiliate links and links to Meta's own apps were exempt in that test. Check whether your Page is in it before you plan a link-heavy week.
• So by default: the post stands alone and is worth reading without clicking, and the link goes in the first comment. Write that comment separately and say so in the receipt.

Engagement bait - the one that gets posts demoted

Meta's content distribution guidelines demote posts that trade engagement: react-bait ("like if"), vote-bait ("react ❤️ for A, 😮 for B"), share-bait ("share before it's deleted"), tag-bait ("tag a friend"), and comment-bait ("type YES"). post.py fails all five. Asking a real question about the specific thing in the post is not bait. Asking for a reaction as a trade is.

Rules

• Original. Meta reduces reach for accounts that mostly repost others' content. Commentary on a share is the minimum; your own post is better.
• One ask. post.py counts them.
• Emoji as punctuation, not bullets. Emoji bullet lists read as a template.
• Local words. If the user serves a place, name it. Facebook search and Groups are heavily local.
• Alt text for photos: write it. Screen readers and Facebook both read it.

The loop

1. Decide Job A or B and say which.
2. Draft it in the user's voice (~/.claude/facebook/voice.md).
3. Run /fb-human on it.
4. Run post.py with the user's search terms. Fix every FAIL. Decide every WARN out loud.
5. Print the copy-ready block (and the first comment if there's a link), then:

POST READY
job:        B - the text is the content
visible:    132 of ~150 characters before See more
ask:        one, "message us BOOK"
links:      none in body; first comment has the menu link
hashtags:   1
bait:       none
linter:     READY

Nothing is posted. The user pastes it.