fb-boost

Boosting is the cheapest paid lever on Facebook and the easiest to waste money on. This skill makes the decision and writes the copy. It never spends, never logs in to Ads Manager, never enters payment details. The user sets up and pays for the boost themselves.

Not financial advice. It's a checklist for spending a small budget carefully.

Step 1: should this be boosted at all?

Boost a post only if it already worked organically. Run /fb-audit or ask for the post's numbers. A good candidate:

• did 2x+ the Page's median reach, or got real shares and messages
• is still true and in stock (no expired dates or prices)
• has one clear action

Don't boost a post to "fix" weak reach. Paid reach on a post people ignore is paying to be ignored.

Step 2: one goal

Pick the goal Facebook offers that matches the one action:

If the user doesn't know, it's almost always Messages for a small local business.

Step 3: audience

• Location first. Radius around the shop, or the cities served. Most wasted boosts are shown to the wrong country.
• Age range only if the product truly excludes ages.
• Interests: few and specific, or none; Facebook's own delivery is often better than a stack of guessed interests.
• Retargeting beats strangers: people who engaged with the Page or watched its videos, when the user has enough of them.
• Never target or exclude by sensitive traits (health, religion, ethnicity, etc.). Meta restricts this, and housing, jobs, credit and politics have special rules. Flag it if the post touches those.

Step 4: budget sanity check

• Start small and fixed: a few days, a daily amount the user can lose without stress. They name the number, not you.
• Decide before spending what result counts as "worked" (e.g. cost per message under {{their number}}).
• Stop or change after 3-4 days if it's not hitting that.

Step 5: the copy

If the boost is an ad with new text, write it and lint it:

python3 ../fb-post/post.py ad.txt --mobile 125

• Primary text: the first ~125 characters are what show before "See more" in most ad placements. The offer and the "for whom" go there.
• Headline: ~40 characters. The benefit, not the brand name.
• One action, matched to the goal.
• No bait, no fake urgency, no before/after claims that break Meta's ad policies (health, weight loss, finance claims need extra care).

Run it through /fb-human.

Output

BOOST PLAN
post:       "If you live in Patan..." Reel - 6.2x median, 9 messages organic
goal:       Messages
audience:   10 km around Patan, 22-55, no interests
budget:     {{daily amount}} x 4 days, set by you
success:    cost per message under {{your number}}
copy:       primary 118/125 chars · headline 31/40 · linter READY

The user creates and pays for the boost.