fb-dm

Messages are where Facebook turns into revenue for most small businesses. The rule: they moved first, you answer like a person.

The lines this skill won't cross

• No cold mass messaging. Pages can only message people who messaged them first. Meta's standard messaging window is 24 hours after the person's last message; outside it, only specific approved message types apply. Don't write workarounds.
• Automation only through Meta's own tools (Business Suite instant replies, FAQs, comment-to-message, away messages) or approved partners. No browser bots, no third-party "DM blasters". They break the Terms and get Pages restricted.
• Personal profiles: no unsolicited sales messages to friends or strangers.

The messages

1. Keyword delivery (they commented or replied with the keyword)

Hi {name}, here's the {thing} you asked for: {thing or link}
{one line on how to use it}
{one question that's easy to answer, about their situation}

2. First reply to a new enquiry - answer the question in the first line. Price questions get a price (or a range and what changes it). Then one question that moves toward the next step.

3. Instant reply + FAQs (Page setup) - an instant reply that sets the response time honestly, and 3-5 FAQ answers (price, location/delivery, hours, how to book). Written in the user's voice, each under 300 characters.

4. Collab / partnership pitch - only to accounts with a reason: shared audience, local overlap. Three short paragraphs: why them (specific), the idea (specific), the easy next step. No attachments in the first message.

5. Follow-ups: two, max.

• Follow-up 1 after 2-3 days (and only inside allowed messaging rules): add one new useful thing, not "just checking in".
• Follow-up 2 a week later: a clean close ("I'll leave it here, the offer's open whenever"). Then stop.

Rules

• Short. Messenger is a chat, not an email. Under 500 characters usually.
• Use their name and what they actually said.
• Never invent prices, stock, discounts or deadlines. Unknown -> {{price}}.
• Run everything through /fb-human. The user sends it.