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copywriting-skill

Skill32 starsChanged 6 months agoMITView on GitHub

Copywriting toolkit for product and web: persuasion-driven copy for landing pages, feature pages, pricing pages, email sequences, and CTAs, with a built-in anti-AI-pattern layer and reference files for hooks, proof, and concision. The repo also bundles SEO, social (LinkedIn and X), French, career, and tone-of-voice sub-skills. Works with Claude Code, Cursor, and Windsurf.

2 other projects use a version of this, 1 of them edited.

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SKILL.md

copywriting-skill

Catalogue stub — full skill: judicael-s/Copywriting-skill

<!-- das:install:start — generated from stub.yaml by `npm run generate`; edit stub.yaml, not this block -->

Decision tree

  1. Is the full skill already installed? Upstream names this skill copywriting, so it installs next to this pointer (the pointer is not replaced).
    • Global: f=~/.agents/skills/copywriting/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • Project: f=.agents/skills/copywriting/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • installed → the skill is installed as copywriting, invoke it and proceed
    • pointer → go to step 2

  2. Detect scope, then install:

    [ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"

    Global:

    npx skills add judicael-s/Copywriting-skill --skill copywriting -g -y

    Project:

    npx skills add judicael-s/Copywriting-skill --skill copywriting -y

    Claude Code: send a command as a chat message starting with ! to run it without leaving the conversation.

Heads-up

  • License: MIT
<!-- das:install:end -->

Invoke after install

  • Skill name: copywriting
  • Trigger phrases: "copywriting", "landing page copy", "web copy", "headline copy"

The installed copywriting directory also carries the bundled sub-skills (skills/seo-copywriting, skills/social-copywriting, skills/french-copywriting, skills/tone-of-voice, skills/career-copywriting). The skills CLI does not register them as separate skills. To use one as its own skill, install it by subpath (this copies its SKILL.md only, without the shared references/ folder, so it falls back to its built-in baseline rules):

npx skills add judicael-s/Copywriting-skill/skills/seo-copywriting

What it does

Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:

  • Landing pages — hero copy, value prop, social proof, objection handling, CTA
  • Feature pages — outcome-first framing, benefit vs. feature discipline
  • Pricing pages — anchoring, tier naming, CTA per plan
  • Email sequences — subject lines, preview text, body, single CTA
  • Headlines — formula library (curiosity, specificity, transformation)
  • Anti-AI layer — detects and removes AI writing tells before delivery

When NOT to use

  • Short UI labels and error messages — use ux-writing-skill
  • Conversion rate optimization of existing flows — use coreyhaines-marketing
  • Auditing existing copy for AI patterns — use humanize-text

Download now (ZIP)

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