PSD Brand Guidelines Skill

This skill applies Peninsula School District's official brand identity to artifacts including presentations, documents, graphics, and other materials.

CRITICAL: Enforcement Rules

NEVER Generate

NEVER use image-gen or any AI tool to generate:

• District logos or emblems
• "Peninsula School District" in stylized/logo text
• Bridge/landscape imagery meant to represent the district logo
• Any official-looking district branding elements
• District seals or official marks

Why? AI-generated logos are inconsistent and may hallucinate incorrect details (wrong colors, wrong name, made-up imagery). Always use actual logo files.

ALWAYS Use Actual Files

For any branded materials:

1. Use logo files from assets/ directory
2. Use colors from brand-config.json
3. Use brand.py utilities to select the right assets

Programmatic Access

Machine-readable brand data: brand-config.json Python utilities: brand.py

# Get colors
uv run brand.py colors

# Get appropriate logo path
uv run brand.py logo light wide
uv run brand.py logo dark small

# Validate prompt before image generation
uv run brand.py validate "create an infographic about enrollment"

Image Generation with Brand

When generating images for PSD materials, always use the --brand flag:

# This validates the prompt and blocks logo generation attempts
uv run generate.py "school campus scene" campus.png --brand psd

Purpose

Ensure professional and consistent use of the Peninsula School District brand across all communications. The brand reflects the stunning beauty of the Pacific Northwest and the Puget Sound region.

Typography

Headings & Logo Text: Josefin Sans

Modern geometric, elegant font with a vintage 1920s feel. Use Bold weight for district name and all headings.

• Font: Josefin Sans Bold
• Source: https://fonts.google.com/specimen/Josefin+Sans
• Fallback: Arial, sans-serif

Body Text: Josefin Slab

Perfect pairing to Josefin Sans, highly legible at smaller sizes due to slab serif and typewriter-style attributes.

• Font: Josefin Slab
• Source: https://fonts.google.com/specimen/Josefin+Slab
• Fallback: Georgia, serif

Color Palette

Logo Colors (Primary)

Supporting Brand Colors

Color Selection Guidelines

• Light backgrounds: Use Pacific (#25424C) or 2-color logo
• Dark backgrounds: Use Sea Glass (#6CA18A) or white logo
• Neutral backgrounds: Choose based on contrast needs
• When adding colors, choose natural, complementary colors that reflect Pacific Northwest landscape tones

Logo Options

Available Formats

1. Full Landscape - Bridge connecting peninsula landscape, district name contained within
2. Horizontal - For when name/tagline would be too small
3. Emblem - Round versions, perfect for square spaces or tight fits
4. Stacked - Vertical layout with name separated from brandmark

Color Variants

• 2-color - Sea Glass + Pacific (primary use)
• 1-color Pacific Blue - For light backgrounds
• 1-color Sea Glass - For medium backgrounds
• White - For dark backgrounds

File Types

Logo Location

Local assets folder: skills/psd-brand-guidelines/assets/

PNG files (19) - for web, Office, email:

• psd_logo-2color-{emblem,fulllandscape,stacked,horizontal,square}.png
• psd_logo-1color-blue-{emblem,fulllandscape,stacked,horizontal,square}.png
• psd_logo-1color-green-{emblem,fulllandscape,stacked,horizontal,square}.png
• psd_logo-white-{emblem,stacked,horizontal,square}.png

EPS files (19) - for professional printing, Adobe programs:

• Same variants as PNG, with .eps extension

Reference:

• PSD_Branding_Guide.pdf - full brand guide document

Google Drive source:

• Logos Folder ID: 1YhjxX_pOwZJppZebIIC7QW_UHF4bvo79
• Brand Guide Folder: 1ufOB6rrKDbAaH7HapdLadJzWy8ho5hTb

Logo Usage Rules

Do's

• Maintain original proportions
• Ensure sufficient contrast with background
• Use appropriate color variant for background
• Use emblem/stacked logo for small sizes

Don'ts

• Don't shrink full landscape logo below 1.5" wide (print) or 300px (web)
• Don't rotate the logo
• Don't apply effects (drop shadows, mirroring, etc.)
• Don't stretch or squish
• Don't use non-brand fonts with logo
• Don't place on backgrounds with insufficient contrast

Applying Brand to Artifacts

Presentations

/* Title slides */
background-color: #25424C;  /* Pacific */
color: #FFFAEC;             /* Skylight */
font-family: 'Josefin Sans', Arial, sans-serif;

/* Content slides */
background-color: #EEEBE4;  /* Sea Foam */
color: #25424C;             /* Pacific */
font-family: 'Josefin Slab', Georgia, serif;

/* Accent elements */
border-color: #6CA18A;      /* Sea Glass */

Documents

• Headings: Josefin Sans Bold, Pacific (#25424C)
• Body: Josefin Slab, Pacific (#25424C)
• Links/Highlights: Whulge (#346780)
• Backgrounds: Sea Foam (#EEEBE4) or Skylight (#FFFAEC)

Digital/Web

• Primary buttons: Sea Glass (#6CA18A)
• Secondary buttons: Whulge (#346780)
• Text on light: Pacific (#25424C)
• Text on dark: Skylight (#FFFAEC)

Brand Contact

For questions or special needs:

• Danielle Chastaine, Digital Media Coordinator
• chastained@psd401.net

Quick Reference

Programmatic API (Python)

from brand import get_logo_path, get_colors, validate_prompt, get_color

# Get all colors as hex dict
colors = get_colors()  # {'seaGlass': '#6CA18A', 'pacific': '#25424C', ...}

# Get single color with metadata
color = get_color('pacific')  # {'hex': '#25424C', 'rgb': [37, 66, 76], 'usage': '...'}

# Get logo path based on context
logo = get_logo_path(background='dark', space='wide')   # Returns white-horizontal path
logo = get_logo_path(background='light', space='small')  # Returns 2color-emblem path

# Validate prompt before image generation
valid, errors = validate_prompt("create a school event banner")
if not valid:
    print(errors)  # Lists violations and suggestions

Machine-Readable Config

All brand data is available in brand-config.json:

• Colors with hex, RGB, and usage notes
• Typography specifications
• Logo paths with selection rules
• Forbidden generation patterns
• Application guidelines per context

Legacy Quick Reference

const PSD_BRAND = {
  colors: {
    // Logo colors
    seaGlass: '#6CA18A',
    pacific: '#25424C',
    driftwood: '#D7CDBE',
    // Supporting colors
    cedar: '#466857',
    whulge: '#346780',
    seaFoam: '#EEEBE4',
    meadow: '#5D9068',
    ocean: '#7396A9',
    skylight: '#FFFAEC'
  },
  fonts: {
    heading: "'Josefin Sans', Arial, sans-serif",
    body: "'Josefin Slab', Georgia, serif"
  },
  logos: {
    localPath: 'skills/psd-brand-guidelines/assets/',
    driveFolder: '1YhjxX_pOwZJppZebIIC7QW_UHF4bvo79'
  }
};

Last updated: January 14, 2025 Source: PSD Branding Guide 06.14.2024.pdf, brand-config.json