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dalrootdalroot/agentic-seo/skills/seo/local/SKILL.md

local-seo

Skill23 starsChanged 2 months agoMITView on GitHub

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.

21 other projects use a version of this, 1 of them edited.

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Used with

Projects with it also use ecommerce-seo, seo-project-setup and 9 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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    Also in 4 projects that use this

  • JwuthriSkill

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    Set up a durable local SEO workspace with project context, notes, goals, positioning, preferences, MCP checks, and Search Console data intake.

    Also in 5 projects that use this

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    link-prospecting

    Find link prospects, discover contact paths, and draft outreach from SERPs and backlink signals.

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  • akii-technologies-ltdSkill

    keyword-clustering

    Cluster and organize keywords into topical groups for SEO. Use when the user asks to "cluster keywords", "group keywords", "organize keywords", "keyword mapping", "topic clusters", "keyword grouping", "build a content plan", "pillar pages", "topical authority", "semantic clustering", or pastes a list of keywords.

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    image-seo

    Full image SEO pipeline: optimise file size, convert to WebP, upload to WordPress media library, and set all 4 SEO metadata fields (alt text, title, caption, description). Optionally set as featured image on a post. Use when the user wants to upload an image to WordPress, optimise images for a post, or bulk-process a folder of images. Automatically activates when user references an image file and WordPress deployment.

    Also in 4 projects that use this

  • MicrosoftSkill

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  • +1 more from Jwuthri

The file

We split this skill into the rules it gives an agent

1 rule. 0 are common, 0 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 19 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 …

    line 16

“Common” is measured: kept by at least 6 in 10 of the 19 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).

Identify:

  1. Business type: Storefront vs service-area
  2. Location: Single or multiple
  3. Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

RuleGuideline
Exact match"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix firstAudit and fix inconsistencies before adding new citations
ToolsBrightLocal, Whitespark, Moz Local for audit

Google Business Profile

ElementGuideline
AddressPhysical address; no P.O. boxes
Description750 chars; primary keywords in first 100
HoursAccurate; seasonal availability
CategoryPrimary category matches business type
Service-areaHide address if no storefront; define service areas

Citation Building

Targeted precision over submitting to every directory.

Priority order:

  1. Google Business Profile
  2. Apple Maps
  3. Yelp, Bing Places, Facebook
  4. Better Business Bureau, Foursquare, Nextdoor
  5. Niche directories (Healthgrades, Angi, etc.)

Citation Audit

  • Incorrect or outdated data
  • Duplicate entries
  • Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Output Format

  • NAP (exact format for consistency)
  • GBP optimization checklist
  • Citation priority list
  • Audit findings (if applicable)

Related Skills

  • geo: GEO for AI search; local + AI overlap
  • localization-strategy: Multilingual; local + i18n
  • directory-submission: Directory listings; different from local citations

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