Launch Plan: Planning product launch...

Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.

Activation

When this skill activates, output:

Launch Plan: Planning product launch...

Then execute the protocol below.

Context Guard

Common Mistakes

Protocol

Step 1: Gather Launch Requirements

If the user hasn't provided details, ask:

1. Product/service: what are you launching? (name, description, price)
2. Launch date: when does it go live?
3. Audience size: email list, social followers, existing customers?
4. Launch type: new product, major update, beta → GA, or seasonal promotion?
5. Channels: email, social, ads, PR, partnerships, affiliates?
6. Launch offer: special pricing, bonus, or early-bird deal?

Step 2: Define Launch Type & Timeline

Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)

Week 4-3: Foundation

Week 2-1: Build Anticipation

Pre-launch email sequence:

Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"

Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me: would this help you?"

Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar: [launch date] at [time]"

Step 4: Launch Week (Days 1-7)

Day 1: Launch Day:

Launch email template:

Subject: It's live, [Product Name] is here
Preview: [One-line benefit + launch offer]

[Name],

[Product] is officially live.

[1-2 sentences: what it is and who it's for]

Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

Launch special: [Offer details: discount, bonus, early-bird price]
This offer expires [deadline].

[CTA Button: Get [Product] Now →]

[Social proof: "Already [X] people signed up in the first hour"]

[Signature]

P.S. [Restate urgency, "This price goes up on [date]"]

Days 2-5: Momentum:

Days 6-7: Close:

Step 5: Post-Launch Phase (Days 8-30)

Step 6: PR Outreach Template

Media pitch template:

Subject: [Product Name]: [One-line news hook]

Hi [Name],

I'm [Your Name], [title] at [Company].

We just launched [Product Name], [one sentence: what it does and why it matters].

This is relevant to your audience because:
• [Angle 1: trend, problem, or market shift]
• [Angle 2: unique approach or notable result]
• [Angle 3: human interest or founder story]

Key facts:
• [Stat or metric: waitlist size, beta results, market size]
• [Price point and availability]
• [Notable backers, partners, or early customers]

I'd love to offer you [exclusive early access / a demo / an interview].

Press kit: [link]
Product: [URL]

Best,
[Your Name]
[Contact info]

Outreach targets:

• Industry-specific blogs and newsletters (20+)
• Relevant podcast hosts (10+)
• Twitter/X influencers in the space (15+)
• YouTube reviewers (5+)
• Journalists at relevant publications (10+)

Step 7: Metrics Tracking Dashboard

Output Format

# Launch Plan: [Product Name]

## Launch Overview
- **Product:** [Name and one-line description]
- **Launch date:** [Date]
- **Launch window:** [X days]
- **Launch offer:** [Special pricing/bonus + deadline]
- **Revenue target:** $[amount]

## Timeline
### Pre-Launch (T-[X] to T-1)
[Day-by-day task table]

### Launch Week (Days 1-7)
[Day-by-day task table with times for Day 1]

### Post-Launch (Days 8-30)
[Task table with milestones]

## Channel Strategy
[Per-channel plan: email, social, ads, PR, partners]

## Email Sequences
[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]

## PR Plan
[Media list categories + pitch template]

## Metrics Dashboard
[Tracking table with targets]

Completion

Launch Plan: Complete!

Launch date: [Date]
Pre-launch duration: [X weeks]
Launch window: [X days]
Total emails planned: [Count]
Social posts planned: [Count]
PR targets: [Count]

Next steps:
1. Set up waitlist landing page immediately
2. Build email sequences in your platform
3. Schedule social content calendar
4. Send PR pitches at T-10
5. Brief team on Day 1 timeline

Level History

• Lv.1: Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)