Google Ad: Creating Google Ads campaign...

Designs search and display campaigns with keyword groups, bidding strategy, responsive search ads, ad extensions, and Quality Score optimization for Google Ads.

Activation

When this skill activates, output:

Google Ad: Creating Google Ads campaign...

Then execute the protocol below.

Context Guard

Common Mistakes

Protocol

Step 1: Gather Campaign Requirements

If the user hasn't provided details, ask:

1. Product/service: what are you advertising? (name, URL, price point)
2. Campaign type: Search, Display, Shopping, or Performance Max?
3. Target location: countries, states, cities, or radius?
4. Monthly budget: total ad spend available?
5. Goal: sales, leads, phone calls, or website traffic?
6. Competitors: who else bids on these terms?

Step 2: Keyword Research & Grouping

Keyword intent tiers:

Ad group structure (SKAG-inspired):

Campaign: [Product/Service], Search
├── Ad Group 1: [Core keyword theme A]
│   ├── Keywords (5-15): [exact] and "phrase" match variations
│   ├── Responsive Search Ad 1
│   └── Responsive Search Ad 2
├── Ad Group 2: [Core keyword theme B]
│   ├── Keywords (5-15): [exact] and "phrase" match variations
│   ├── Responsive Search Ad 1
│   └── Responsive Search Ad 2
├── Ad Group 3: [Brand terms]
│   ├── Keywords: [brand name], [brand + product]
│   └── Responsive Search Ad (brand-specific)
└── Ad Group 4: [Competitor terms]
    ├── Keywords: [competitor name + alternative]
    └── Responsive Search Ad (comparison angle)

Negative keyword starter list:

Customize negatives based on the specific business.

Step 3: Write Responsive Search Ads (RSA)

Each RSA requires up to 15 headlines (30 chars each) and 4 descriptions (90 chars each). Google rotates and tests combinations automatically.

Headline categories (provide at least 3 from each):

RSA template:

Headlines (15):
H1: [Primary keyword + core benefit]              ← pin to position 1
H2: [Secondary benefit or feature]                  ← pin to position 2
H3: [Social proof: customer count or rating]
H4: [Offer: free trial, discount, or guarantee]    ← pin to position 3
H5: [Feature 1]
H6: [Feature 2]
H7: [Feature 3]
H8: [Urgency, limited time or scarcity]
H9: [Question, "Need [solution]?"]
H10: [Brand name + value proposition]
H11: [Competitor comparison angle]
H12: [Outcome, "Get [result] in [timeframe]"]
H13: [Trust, "Award-Winning" or "Top Rated"]
H14: [Location-specific if relevant]
H15: [Alternative phrasing of H1]

Descriptions (4):
D1: [Expand on the core value prop. Include a CTA. 90 chars max.]  ← pin to position 1
D2: [List 2-3 features with benefits. 90 chars max.]
D3: [Social proof + trust signal. 90 chars max.]
D4: [Offer details + urgency + CTA. 90 chars max.]                  ← pin to position 2

Pinning strategy:

• Pin your best keyword-match headline to position 1 (guarantees relevance)
• Pin your best CTA description to position 1
• Leave all others unpinned so Google can optimize combinations
• Never pin more than 3 elements, over-pinning kills Google's ability to test

Step 4: Configure Ad Extensions

Ad extensions increase ad real estate and improve CTR by 10-15%.

Sitelink template:

Sitelink 1: [Page Name]
  - Description 1: [Benefit or detail, 35 chars]
  - Description 2: [Supporting detail, 35 chars]
  - URL: [landing page URL]

Step 5: Quality Score Optimization

Quality Score (1-10) directly affects CPC and ad position. Three factors:

Quality Score action plan:

Step 6: Bidding Strategy & Budget

Bidding strategy selection:

Budget allocation:

Daily budget calculation:

• Monthly budget ÷ 30.4 = daily budget
• Allocate per campaign based on percentages above
• Google may spend up to 2x daily budget on high-traffic days (averages over month)

Step 7: Launch Checklist & Optimization Schedule

Pre-launch checklist:

• Conversion tracking verified (test conversion fires correctly)
• Google Tag installed on all landing pages
• Negative keyword list applied
• Ad extensions configured (minimum: sitelinks + callouts)
• Landing pages load <3 seconds (test on mobile)
• Geotargeting set correctly
• Ad schedule matches business hours (if applicable)
• Budget and bidding strategy configured

Optimization schedule:

Output Format

# Google Ads Campaign: [Product/Service]

## Campaign Structure
[Campaign hierarchy diagram with ad groups]

## Keywords by Ad Group
### Ad Group 1: [Theme]
| Keyword | Match Type | Estimated CPC |
[Keyword table]

### Negative Keywords
[Categorized negative keyword list]

## Ad Copy
### Ad Group 1 RSA
[15 headlines + 4 descriptions with pinning notes]

## Extensions
[All configured extensions with copy]

## Bidding & Budget
- Strategy: [Selected strategy]
- Monthly budget: $[amount]
- Daily allocation: [Per-campaign breakdown]

## Quality Score Targets
[Per ad group targets and improvement plan]

## Optimization Calendar
[Weekly/monthly action items]

Completion

Google Ad: Complete!

Campaign type: [Search/Display/Shopping]
Ad groups: [Count]
Keywords: [Count] across [match types]
RSA variations: [Count]
Extensions: [Count] types configured
Monthly budget: $[amount]

Next steps:
1. Set up Google Ads conversion tracking on your site
2. Create the campaign in Google Ads using the structure above
3. Upload keyword lists and negative keywords
4. Submit ads for review (usually approved within 24 hours)
5. Monitor daily for the first week, then shift to weekly optimization

Level History

• Lv.1: Base: Keyword research with intent tiers, SKAG-inspired ad group structure, RSA templates (15 headlines + 4 descriptions) with pinning strategy, 7 ad extension types, Quality Score optimization (3-factor breakdown), bidding strategy selection matrix, budget allocation by campaign type, negative keyword management, weekly/monthly optimization schedule. (Origin: MemStack Pro v3.2, Mar 2026)