Write Like the Owner

The fastest way to sound like the owner is to read three things they already wrote and copy the moves. Don't invent a voice — find the one that's already in the brain and match it.

The technique

• Before drafting, pull 2–3 real examples the owner wrote — a past email, a note, a post. The brain has them.
• Read for the moves, not the topic: sentence length, how they greet, whether they use first names, where they put the ask.
• Match the cadence. If they write short and blunt, write short and blunt. If they ramble warm, don't clip them into a memo.
• Reuse their actual words for recurring things — their name for a product, a customer, a service. Don't swap in a synonym.
• Draft, then read it back against the example. If a sentence sounds like you and not like them, rewrite that sentence.

Do this, not that

Do: Read the owner's last three sent emails, notice they open with just a first name and a dash, and open your draft the same way: "Mike —".

Don't: Open with "I hope this email finds you well" because that's how a generic assistant starts — the owner has never written that sentence in their life.

Why this works

Voice isn't a setting, it's a pattern you can read off real writing. The owner already proved how they sound every time they hit send. Copying that beats guessing at a tone, and it's why a draft can come back right the first time instead of after three rounds of "make it sound more like me."