Pull a Competitor's Pricing

A pricing page hides as much as it shows. Pull the actual tiers, what each includes, and the games — the "contact us" tier, the annual-only discount, the add-ons that aren't in the headline number.

The technique

• Find every tier and its real monthly number — annualized if they only show the discounted yearly price.
• List what each tier includes, and note where the page is vague on purpose.
• Flag the hidden costs: setup fees, per-seat add-ons, overage charges, the "call us" enterprise tier that has no number.
• Note the anchor — the tier they're steering you toward, usually the middle one made to look obvious.
• Lay it out as a table the owner can read in ten seconds, and cite the page you pulled it from.

Do this, not that

Do: "Three tiers: $29, $79 (their anchor — 'most popular'), $199. The $29 caps at 100 contacts and has no integrations; the real entry price for a working setup is $79. Enterprise is 'contact us.' Annual billing knocks ~20%. Source: their /pricing, pulled today."

Don't: Report "they're cheaper than us" off the headline $29 without noticing it's a stripped tier nobody actually uses, the real comparison is their $79 to your plan, and half their value is locked behind add-ons.

Why this works

Pricing pages are designed to look simple and hide the real cost. The headline number is bait; the working price is a tier or two up with add-ons attached. Pulling the actual structure — not the marketing number — is what lets the owner price against reality and lets sales say "their real cost is X" with a receipt instead of a guess.