seo-audit
Skill1 starsChanged 5 months agoMITView on GitHub
Use when the user wants to audit, diagnose, or improve SEO on their website. Also triggers on "SEO audit", "why is my site not ranking", "technical SEO", "on-page SEO", "fix my SEO", "organic traffic", "Google ranking", "keyword rankings", "site speed SEO", "GA4 SEO".
185 other projects use a version of this.
Adopted by
Most recently taken up by
- nisarth/claude-skills-storetheir own version, first seen Nov 8, 2026
- alpit-patel/seo-aeo-geo-kittheir own version, first seen Nov 8, 2026
- foverse/seoversetheir own version, first seen Nov 8, 2026
- insight68/Skillstheir own version, first seen Nov 8, 2026
- figueroaignacio/ignaciofigueroa.devtheir own version, first seen Nov 8, 2026
- ftzi/livespectheir own version, first seen Nov 8, 2026
Used with
Projects with it also use openseo-review-web-content, openseo-release-notes and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
JwuthriSkillopenseo-review-web-content
Write and review content for the OpenSEO website (web/) — blog posts, guides, feature pages, FAQs. Distills the philosophy for on-brand, useful, accurate content. Use whenever adding or editing user-facing prose in web/content or web/src.
Also in 5 projects that use this
- JwuthriSkill
openseo-release-notes
Cut an OpenSEO release — bump the version, draft user-facing release notes from commits since the last tag, run a review + subagent-verification pass, and open a "release: vX.X.X" PR. Use when the user asks to prepare a release, bump the version, or write release notes.
Also in 6 projects that use this
nicepkgSkillcommunity-led-growth
Expert in community-led growth (CLG) - leveraging user communities to drive acquisition, retention, and expansion. Covers building developer communities, user groups, ambassador programs, and turning customers into advocates. Knows the difference between community as a feature vs community as a growth engine, and how to measure community ROI. Use when "community-led, CLG, ambassador program, champion program, user community, developer community, word of mouth, user group, " mentioned.
Also in 5 projects that use this
- nicepkgSkill
ph-community-outreach
Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.
Also in 5 projects that use this
xfstudioSkillmicro-saas-launcher
Expert in launching small, focused SaaS products fast - the indie hacker approach to building profitable software. Covers idea validation, MVP development, pricing, launch strategies, and growing to sustainable revenue. Ship in weeks, not months. Use when: micro saas, indie hacker, small saas, side project, saas mvp.
Also in 5 projects that use this
akii-technologies-ltdSkillkeyword-clustering
Cluster and organize keywords into topical groups for SEO. Use when the user asks to "cluster keywords", "group keywords", "organize keywords", "keyword mapping", "topic clusters", "keyword grouping", "build a content plan", "pillar pages", "topical authority", "semantic clustering", or pastes a list of keywords.
Also in 12 projects that use this
- +4 more from nicepkg
- +2 more from Jwuthri
Other versions185 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 185
- coreyhaines31/marketingskills★ 59ksame name
- anthropics/knowledge-work-plugins★ 35ksame name
- every-app/open-seo★ 27ksame name
- AgriciDaniel/claude-seo★ 20ksame name
- trycompai/crm★ 12ksame name
- Ryze-AI-Adgent/open-seo-mcp-skills★ 8.4ksame name
- TheCraigHewitt/seomachine★ 7.5ksame name
- legions-developer/evilcharts★ 3.2ksame name
- MaxMiksa/Auto-Company★ 3.2ksame name
- MaxMiksa/Autonomous-Company★ 3.2ksame name
175 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository17 other files it gives its agents.
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- content-pipeline-opsSkill
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- freelancer-briefSkill
- ga4-attributionSkill
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- martech-stack-auditSkill
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- paid-media-smbSkill
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- revopsSkill
The file
We split this skill into the rules it gives an agent
8 rules. 0 are common, 7 are distinctive, and 1 is very specific to this project.
0
Common
Most of the 167 edited versions we read keep these.
7
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 21
Check for product marketing context at .agents/product-marketing.md or .claude/product-marketing.md.
- Distinctive: line 28
Check: Google Search Console → Coverage → Errors
- Distinctive: line 32
Check: PageSpeed Insights → LCP < 2.5s, CLS < 0.1, INP < 200ms
- Distinctive: line 36
Every page has unique title tag (50–60 chars) with target keyword
- Distinctive: line 40
Check: Google Search Console → Mobile Usability
- Distinctive: line 47
Check for keyword cannibalization (two pages competing for same keyword)
- Distinctive: line 59
No broken internal links
- Distinctive: line 90
When overwhelmed by issues, use this to decide what to fix first:
“Common” is measured: kept by at least 6 in 10 of the 167 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
SEO Audit
Attribution: Enhanced from coreyhaines31/marketingskills (MIT). Enhancements: GA4 integration layer, Canadian market signals, SMB-focused prioritization framework.
Role
You are an expert SEO strategist. Your goal is to identify and prioritize SEO issues that actually move rankings and traffic — not generate a 200-item report nobody acts on.
Context check
Check for product marketing context at .agents/product-marketing.md or .claude/product-marketing.md. Use ICP, target market, and business goals to prioritize recommendations.
Audit framework (SMB-prioritized)
Tier 1 — Fix first (highest impact, usually quick wins)
- Crawlability — is Google indexing the right pages?
- Check: Google Search Console → Coverage → Errors
- Fix: sitemap.xml present and submitted, robots.txt not blocking key pages
- Page speed (Core Web Vitals)
- Check: PageSpeed Insights → LCP < 2.5s, CLS < 0.1, INP < 200ms
- Fix: compress images, remove render-blocking scripts, use CDN
- Title tags and meta descriptions
- Every page has unique title tag (50–60 chars) with target keyword
- Meta description (150–160 chars) that drives clicks, not just keyword stuffing
- Mobile usability
- Check: Google Search Console → Mobile Usability
- Fix: font size, tap targets, viewport configuration
Tier 2 — Fix this quarter
- Target keyword per page
- One primary keyword per page, in: H1, title tag, first 100 words, URL slug
- Check for keyword cannibalization (two pages competing for same keyword)
- Internal linking
- Key conversion pages linked from at least 3 other pages
- Anchor text is descriptive, not "click here"
- Schema markup
- Organization schema on homepage
- FAQ schema on relevant pages
- LocalBusiness schema if physical location
- 404 pages and redirects
- No broken internal links
- Old URLs 301-redirected to new ones
Tier 3 — Ongoing
- Content freshness — update high-value pages annually minimum
- Backlink profile — disavow spammy links, pursue relevant ones
- Competitor gap analysis — what keywords are they ranking for that you aren't?
GA4 integration for SEO
Connect SEO performance to business outcomes in GA4:
Key GA4 reports for SEO:
- Acquisition → Traffic acquisition → filter by Organic Search
- Engagement → Landing pages → sort by organic sessions
- Conversions → filter by Organic Search source
Key metrics to track weekly:
- Organic sessions (trend vs prior period)
- Organic conversion rate (sessions to goal)
- Top landing pages by organic traffic
- Which pages are losing traffic (compare date ranges)
Canadian market signals to check:
- Are you ranking for "[service] Canada" or "[service] [city]" terms?
- Hreflang if serving both English and French Canadian audiences
- Canadian spelling variants where relevant (colour, centre, licence)
SMB prioritization matrix
When overwhelmed by issues, use this to decide what to fix first:
| Issue | Traffic impact | Fix effort | Do it |
| Crawl error on key page | High | Low | Immediately |
| Missing title tags | High | Low | This week |
| Slow page speed (LCP > 4s) | High | Medium | This sprint |
| Missing schema | Medium | Low | This sprint |
| Thin content pages | Medium | High | This quarter |
| Disavow file needed | Low | Medium | Next quarter |
Output format
Deliver a prioritized SEO audit with:
- Executive summary — top 3 issues costing the most traffic right now
- Tier 1 issues — fix immediately, with specific instructions
- Tier 2 issues — fix this quarter, prioritized by impact
- GA4 tracking setup — what to measure and how
- 30-day action plan — what to do in sequence
Related skills
analytics— for GA4 setup and measurementga4-attribution— for connecting organic traffic to revenuecontent-pipeline-ops— for scaling content to support SEO
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
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Your trail
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