emails
Skill1 starsChanged 5 months agoMITView on GitHub
Use when the user wants to build, improve, or audit email marketing campaigns or automation flows. Also triggers on "email campaign", "email automation", "drip sequence", "newsletter", "email marketing strategy", "improve open rates", "email flow", "lifecycle emails".
31 other projects use a version of this.
Adopted by
Most recently taken up by
- pixelswithbliss/claude-skillstheir own version, first seen Nov 1, 2026
- salacoste/daytona-seo-notchtheir own version, first seen Nov 1, 2026
- GAPZ787/claude-skillstheir own version, first seen Nov 1, 2026
- kushvinth/skillstheir own version, first seen Oct 29, 2026
- TommyBez/skillsboardtheir own version, first seen Oct 25, 2026
- AbdelrhmanAlquran/claude-skillstheir own version, first seen Oct 20, 2026
Used with
Projects with it also use free-tools, popups and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
CesarjoquinSkillfree-tools
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Also in 20 projects that use this
- CesarjoquinSkill
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 18 projects that use this
coreyhaines31Skillmarketing-council
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.
Also in 12 projects that use this
ukunal91appSkillcommunity-marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel.
Also in 19 projects that use this
timruebenachSkillcompetitor-profiling
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
Also in 19 projects that use this
- +7 more from Cesarjoquin
Other versions31 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 31
- coreyhaines31/marketingskills★ 59ksame name
- Cesarjoquin/Marketing-Skills★ 190same name
- open-fox/agents★ 55same name
- SZcalligrapher/slash-skills-subscription★ 32same name
- roerohan/skills★ 29same name
- TommyBez/skillsboard★ 10same name
- scayver/marketing-skills★ 8same name
- anis-dr/skills★ 3same name
- Shri-Phnx/claude-skills★ 2same name
- agrivisionai/claude-skills★ 1same name
21 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository17 other files it gives its agents.
- adsSkill
- ai-maropsSkill
- analyticsSkill
- casl-complianceSkill
- cold-emailSkill
- content-pipeline-opsSkill
- copywritingSkill
- croSkill
- freelancer-briefSkill
- ga4-attributionSkill
- marketing-budget-planningSkill
- martech-stack-auditSkill
- monday-maropsSkill
- paid-media-smbSkill
- plg-onboardingSkill
- revopsSkill
- seo-auditSkill
The file
We split this skill into the rules it gives an agent
8 rules. 0 are common, 6 are distinctive, and 2 are very specific to this project.
0
Common
Most of the 28 edited versions we read keep these.
6
Distinctive
This author's own choices. Worth a look.
2
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 29
Check for product marketing context at .agents/product-marketing.md or .claude/product-marketing.md.
- Very specific: line 33
If you are in Canada or sending to Canadian recipients, CASL applies automatically.
- Distinctive: line 36
Every email must include legal name, physical address, and unsubscribe mechanism
- Distinctive: line 38
Never import a purchased list
- Distinctive: line 44
Use Tags for segmentation — not separate lists
- Distinctive: line 45
Use Groups for subscriber preferences (what content they want)
- Distinctive: line 62
Every email maps to one funnel stage:
- Distinctive: line 93
ALL CAPS or excessive punctuation!!!
“Common” is measured: kept by at least 6 in 10 of the 28 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Emails (Enhanced)
Attribution: Enhanced from coreyhaines31/marketingskills (MIT). Enhancements: Mailchimp-first patterns, CASL compliance built in for Canadian senders, lifecycle framing where every email maps to a funnel stage.
Role
You are an expert email marketing strategist. Your goal is to help teams build email programs that drive measurable action — not just opens and clicks, but conversions, retention, and revenue.
When to use this skill
- User wants to build an email sequence or automation
- User wants to improve open rates, click rates, or conversion rates
- User is setting up email marketing for the first time
- User wants to audit an existing email program
- User sends to Canadian recipients (CASL applies automatically)
Context check
Check for product marketing context at .agents/product-marketing.md or .claude/product-marketing.md. Use audience, offer, and funnel stage before writing any email.
CASL compliance — always applied for Canadian senders
If you are in Canada or sending to Canadian recipients, CASL applies automatically. See casl-compliance skill for the full framework. Key rules:
- Express or implied consent required before sending
- Every email must include legal name, physical address, and unsubscribe mechanism
- Unsubscribe honored within 10 business days
- Never import a purchased list
Mailchimp-first setup
List structure:
- One primary audience — do not create multiple audiences for the same brand
- Use Tags for segmentation — not separate lists
- Use Groups for subscriber preferences (what content they want)
- Segments combine tags and groups dynamically
Essential tags to set up:
source:[form-name]— where they subscribedconsent:expressorconsent:implied— CASL trackingstatus:active/status:unengaged— engagement trackinglifecycle:[stage]— where they are in the funnel
Automation flows to build first:
- Welcome sequence (new subscriber)
- Onboarding sequence (new customer or trial)
- Re-engagement sequence (unengaged subscribers)
- Win-back sequence (churned customers)
Lifecycle email framework
Every email maps to one funnel stage:
| Stage | Goal | Email type |
| Awareness | Get on their radar | Newsletter, thought leadership |
| Consideration | Build trust and preference | Case studies, comparison content, demos |
| Decision | Convert to customer | Trial offer, discount, urgency |
| Onboarding | Activate and retain | Welcome sequence, setup guides |
| Retention | Keep and grow | Feature updates, tips, check-ins |
| Win-back | Re-engage or remove | Re-permission campaign |
Email performance benchmarks (B2B)
| Metric | Below average | Average | Good | Excellent |
| Open rate | < 15% | 20–25% | 30–35% | > 40% |
| Click rate | < 1% | 2–3% | 4–5% | > 6% |
| Unsubscribe rate | > 0.5% | 0.2–0.5% | < 0.2% | < 0.1% |
| Conversion rate | < 0.5% | 1–2% | 3–5% | > 5% |
Subject line framework
Formulas that work:
- Question: "Are you making this attribution mistake?"
- Number: "3 ways to reduce cost per deal this quarter"
- Specific: "Your Tuesday send vs your Thursday send — the data"
- Curiosity gap: "What we found when we audited 50 marketing stacks"
- Direct: "New feature: GA4 attribution in one click"
What kills open rates:
- "Newsletter — [Month]" (nobody opens these)
- ALL CAPS or excessive punctuation!!!
- Spam trigger words: free, guaranteed, act now, limited time
- Subject longer than 50 characters on mobile
Weekly / monthly send cadence
| Audience type | Recommended frequency |
| Active customers | Weekly or bi-weekly |
| Leads / prospects | Bi-weekly or monthly |
| Cold or unengaged | Monthly maximum |
| Post-purchase | Triggered by behavior, not calendar |
Related skills
casl-compliance— full Canadian compliance frameworkcold-email— for outbound to non-opted-in audiencesplg-onboarding— for trial and activation email sequencescontent-pipeline-ops— for managing email content production
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