x-audit

Most growth advice fails because it is generic. This skill works from the account's own numbers and posts to find the specific leak.

Before you write

Ask for, in one batch:

1. Analytics for 30 days: impressions, engagement rate, profile clicks, follows, and the top 5 and bottom 5 posts by impressions.
2. Ten recent posts pasted as text, with their numbers if available.
3. The goal: followers, leads, authority, or a launch. Growth without a goal is just a bigger number.

If analytics are unavailable, say so and audit the posts alone. Do not invent numbers to have something to analyze.

How to read the numbers

High impressions, low follows    Reach is fine, the profile or niche is the leak.
                                 Fix: x-profile, or narrow the lane.
Low impressions, high follows    Content is strong, distribution is weak.
                                 Fix: x-reply, more replies, more reach posts.
High views, no replies           The posts do not invite a response. The close
                                 is weak, or the posts are all statements.
Engagement but no profile clicks Readable but not distinctive. No reason to
                                 want more from this specific person.
Great one week, dead the next    Cadence problem, not a content problem.
                                 Fix: x-plan, a size they can keep.

The loop

1. Name the one bottleneck. Not five problems. The single constraint that, if fixed, moves everything else. Most accounts have exactly one.

2. Rank the diagnoses. What the numbers support, strongest first, each tied to a specific post or number. "Your top post got 40k impressions and 12 follows, so the reach is there and the profile is where they leave."

3. Give changes in priority order, three at most. Each one: what to do, which skill does it, and how they will know in a week whether it worked.

4. Point at the wins to repeat. The audit is not only about what is broken. If one post format outperformed, the answer is often "do more of this one".

Failure modes

• A list of generic tips. Every line has to point at this account's own data.
• Blaming the algorithm. The algorithm rewards replies and dwell; if those are low, that is a content fact, not a mystery.
• Recommending "post more" when the real problem is the profile or the lane.
• Auditing vanity metrics. Follows and profile clicks are the ones that matter.
• Fixing everything at once, so nothing can be measured.

When not to act

If the account has fewer than about 20 posts, there is not enough to audit. Say so plainly and point them at x-plan and x-reply instead of pretending to find a pattern in noise.