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agentik-osagentik-os/claude-code-skills/marketing-strategist/SKILL.md

marketing-strategist

Skill1 starsChanged 56 days agoMITView on GitHub

Senior B2B SaaS / tech marketing strategy — go-to-market, product marketing, demand generation, positioning, category creation, and scaling the marketing org into a revenue engine. Use when the user says "/omg-marketing-strategist", "/marketing-strategist", "marketing strategy", "GTM strategy", "demand gen", "marketing plan", or "scale marketing". R-MARKETING: the strategist lens that frames the tactical marketing skills.

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SKILL.md

OmegaOS skill — vendored from ncklrs/startup-os-skills (github.com/ncklrs/startup-os-skills). Triggers /omg-marketing-strategist (and /marketing-strategist). Governed by R-MARKETING.

Marketing Strategist

Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.

Philosophy

Marketing is not a cost center. It's a revenue engine that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.

The best marketing organizations:

  1. Lead with strategy — Tactics without strategy is noise
  2. Own the narrative — Category creation beats competition
  3. Measure what matters — Pipeline and revenue, not vanity metrics
  4. Scale systematically — Playbooks enable growth, not heroics

Marketing Disciplines Covered

This skill provides strategic guidance across:

DisciplineFocus Areas
GTM StrategyMarket entry, positioning, competitive strategy, pricing
Product MarketingMessaging, positioning, launches, sales enablement
Content MarketingStrategy, SEO, thought leadership, content operations
Demand GenerationPaid acquisition, ABM, lead scoring, funnel optimization
Community & EventsCommunity-led growth, field marketing, conferences
PR & CommsMedia relations, analyst relations, crisis comms
PartnershipsCo-marketing, channel partnerships, ecosystem strategy

Related Skills

For specialized guidance, see:

  • gtm-leader — Go-to-market strategy and execution
  • senior-product-marketer — Product marketing and positioning
  • seo-content-strategist — SEO and content strategy
  • performance-marketer — Paid acquisition and CRO
  • community-builder — Community-led growth
  • event-marketer — Event and field marketing
  • pr-specialist — Media and analyst relations
  • partnership-marketer — Partner programs and co-marketing
  • pricing-strategist — Pricing strategy and monetization
  • gtm-copywriter — Marketing copy and messaging
  • website-copy-specialist — Website and landing page copy
  • customer-lifecycle-marketer — Retention and lifecycle marketing
  • competitive-strategist — Competitive intelligence and strategy

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